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Scott-Pierre Cahill

Brand Ambassador, Jameson
I would highly suggest learning a second language; this can only benefit you in the future if pursuing a career at home or abroad as employers will find you more attractive because you are not confined to one market.

I was aware of the Jameson Graduate Programme long before my final year, I had heard of people who had been on the graduate programme and what an amazing experience they had. As I was specialising in Marketing and Communications in my final year, I thought that this would be the perfect opportunity for me to use what I had learnt in the classroom and apply it to a real brand.

Fortunately, my language abilities give me some great opportunities with Jameson as I am more flexible in terms of what markets I can go to. This enables me to get a global view of the strategies within Pernod Ricard and enhance my skills by working in different markets as an Ambassador.

Firstly I had to complete an online application and also include a video about myself. I really liked the aspect of the video because it gave me the opportunity to get my personality across which can sometimes be difficult on paper. I was then invited to the first round assessment day where I had to present in front of the other applicants and the interviewers about a passion of mine. We also had to do a group assessment, language assessments and finally an interview.

In the second and final assessment day I had to give a presentation on the topic of ‘innovation’ followed by another group assessment and then three interviews with panels of interviewers from Jameson’s International Team. My daily work involves connecting and creating strong relationships with key bars and influencers in my market and educating and mentoring bar staff and consumers about Jameson and the other whiskeys in our portfolio by hosting whiskey masterclasses. As Jameson Brand Ambassadors we work to develop the brand further by organising events that spark our consumer’s interests, while working alongside and supporting our Brand Teams.

Challenges and advice

One of the biggest challenges I have faced so far is that in France, consumers have a preference for Scotch Whisky because it is generally peated but also because it’s judged to be a status symbol. By hosting consumer tastings and events that appeal to our target market I have been able to present Jameson as a smooth, flavoursome and easy to drink whiskey which appeals to many people upon sampling . Today, having additional languages opens up many doors to work around the world. I would highly suggest learning a second language; this can only benefit you in the future if pursuing a career at home or abroad as employers will find you more attractive because you are not confined to one market.

What is great about Irish Distillers Pernod Ricard is that it is a global company which means that there are plenty of opportunities for progression around the world but also at the offices in Dublin. I have met many people who have progressed within the company who started out as Jameson Brand Ambassadors like me, for example Simon Fay who started out as a Jameson Brand Ambassador in South Africa and is now our International Marketing Director. This is very inspiring to see and I certainly see myself staying with Irish Distillers Pernod Ricard because the company is so dynamic and offers many opportunities with different brands in other markets.