Read about our wider purpose, strategic priorities, vison and approach and much more



We believe what we do matters – to our business and beyond.

In every country in which we operate, we have an impact on the lives of consumers, our employees and communities. This brings a wider responsibility – a wider purpose for our business.

That purpose is to bring togetherness, spread happiness and inspire a better future.

Our purpose motivates our people to make a meaningful contribution – not just to our business but to society as a whole. It expresses our love for our brands, the passion we have for our business, our care for one another and our optimism which keeps our aspirations and expectations high.

  • Togetherness is what defines us – we always stand up for one another, look to bring meaning to our everyday lives and contribute to the greater good of the world
  • Happiness is what we spread with every bottle in the marketplace. Our happiness comes from within and it spreads – to our consumers, customers and partners as we share our love for our brands and our joy in life
  • A better future as, every day, we are inspired to keep giving to our communities so we can grow together towards a sustainable future.


Everything starts with our values. They are what make us different and motivate, inspire and energise us to help us reach our goals.

  • Authenticity : we have deeply felt values, act with integrity and do what is right, not just easy
  • Excellence : we strive to amaze, with passion and speed
  • Learning : we listen and have a natural curiosity to learn
  • Caring for our people : we believe in our people, invest in them and empower them
  • Performing as one : we believe in the power of working together contributing in every interaction
  • Winning with our customers : our customers are at the heart of everything we do


Our people play a fundamental role in the sustainable growth of our business. This is why we are committed to recruiting, developing and engaging talent and encouraging a high performance mindset across the business.

More from Coca-Cola

If you want to read more about our values and go in-depth on our strategic priorities click the link below to read more

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