Michelle O'Keeffe, Marketing Manager, ebookers Ireland

Hero image for Michelle O'Keeffe, Marketing Manager, ebookers Ireland

Degree subject Tourism Marketing
Job title Marketing Manager
Employer ebookers Ireland

I knew I wanted to work for ebookers after graduation so while at college I approached them for a summer job. Following this job, I worked for them part time during college and also completed a marketing placement there.

After graduating, my aim was to work in the marketing department. I first worked as a Product Executive until a position as a Marketing Executive became available. A year later, when the Marketing Manager relocated, I did not apply for the position at first as I felt I was too young. But I realised that I should let the management team know that it was something I aspired to so I submitted my CV and after an internal interview was offered the job.

I am responsible for print advertising, press releases and product launches. I also produce a quarterly travel magazine, and we are planning a street and radio promotion. A large part of my job is related to online advertising, and the website needs permanent updating with special offers. Every day is a challenge and of course there are the travel perks!

Advice for graduates

Don't expect to walk into the job you want straight away. Be flexible, particularly if it is a company that you would really like to work in. If you impress them with your skills, other doors will open up.

Cherry picked for you

Cherry picked for you

and delivered directly to your feed.