Business, Innovation Technology & Entrepreneurship

What is the MSc in Business, Innovation, Technology and Entrepreneurship?
The MSc in Business, Innovation, Technology and Entrepreneurship is aimed at non business graduates in the areas of science, technology, engineering and maths (STEM). The course was designed to help non-business graduates develop skills and knowledge in entrepreneurship and innovation, marketing, strategy, project management, finance, data analytics and management. Developed in collaboration with companies in the south east region including the TSSG group, FeedHenry and Glanbia, it aims to produce high quality graduates with entrepreneurship, innovation and cross-enterprise skills.

The aim of the mBITE programme is to help science, technology, engineering, maths (STEM) graduates to broaden their skills and knowledge base making their core skills more transferable and useable; whilst building new skills in sales and marketing, business innovation, product development and management.

The delivery of the programme incorporates lectures, workshops by leading entrepreneurs, a dedicated seminar programme on topics relating to entrepreneurship and innovation and visits to entrepreneurial start-up companies in the region. In addition, practical training is also provided in key skills areas such as ICT/analytics, marketing, finance and management. The students also undertake workshops on job readiness, business simulation and applied projects in business consulting and project management.

The programme draws graduates mainly from STEM areas and allows them to leverage their undergraduate specialism into the area of enterprise development and management. In this way the programme allows participants the opportunity to reframe their career, positioning them to develop new business ventures.

Entry requirements

•The target audience for this MSc is defined very broadly. mBITE is aimed at pre-experience non-business graduates; graduates of Science, Engineering, Technology (in the broadest sense) and Humanities students who wish to build on their existing learning and have an aspiration to work in a developing market ready products either by founding their own business or by working creatively in an existing business.

•It is expected that the programme would have also have resonance with entrepreneurship educators, technologists, innovators, and those with an interest in small business training/consultancy/policy.

•Applicants whose first language is not English must submit evidence of competency in English, please see WIT's English Language Requirements for details.

Subjects taught

Semester 1
• Creativity, Innovation & Strategy
• Marketing for Emergent Enterprises
• Economics for Management & Business
• Technology & Systems Management
• Accounting & Venture Finance
• Seminar Series

Semester 2
• International Study Tour
• Business Simulation

Electives - Choose 4
• International Business Relationships & Network
• Contemporary Sales & Marketing Practice
• Managing Corporate Creativity
• Marketing and International Business
• International Political Environment
• Leadership Development
• Managing Change
• Contemporary International Cases
• Reputation Management
• Green Technology
• Green Innovation
• Strategic International HRM
• Strategic Marketing Planning
• Strategic Environment Management

Semester 3
• Advanced Academic Paper
• Consumer Insight Interpretivist Study
• Technology Commercialisation Paper
• Green Technology Paper




1 year Full-time/Part-Time.

Post Course Info

Career Opportunities
Students work on integrated projects throughout the year with commercial companies and start-up entrepreneurs in our business incubation centre (ArcLABS). ArcLABS is a unique Innovation Centre in WIT where there is a growing community of early stage companies and a base of over 190 highly skilled business and technology professionals. For example, three modules from the programme have practical in-company projects, where a commercial company is a client for consulting work. Also, the Technology Commercialisation module is delivered in partnership with companies based in ArcLABS where students work to support entrepreneurs in shaping the early stages of their HPSU business.

The programme also equips graduates for entrepreneurial careers, by encouraging creativity and innovation as well as delivering the skills required to commercialise ideas. Entrepreneurial skills as part of a start-up or an existing business are greatly in demand. With the addition of the green technology stream, the programme allows some students to tailor their learning so they have a firm grasp of the commercial responses and opportunities to the key environmental sustainability challenges. These graduates are well positioned for the emerging 'green collar' roles in renewable energies, waste management, environmental consultancy, and 'Green' ICT green sectors.

Of the most recent springboard group in 2013, the majority are in employment and we have developed a number of self-employment pathways from the programme (Fumbally Hub, Waterford, the Technovate programme, New Frontiers programme) all of which help our graduates to move into a mentored business start-up.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

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