Business - Internationalisation - Waterford

Unique Features of the Programme
Graduates will be uniquely equipped with a comprehensive range of skills in all major management and marketing processes (in international strategy, innovation and creativity, international marketing and digital marketing). A rigorously applied approach is taken on the programme, with mandatory engagement with live companies, in order to develop core specialist skills in international business and marketing practice and management.
In light of the importance of developing good exposure for our students to international business environments, the MBSI programme is now offered as a Double Degree Masters programme which is part of a Joint Awarding Authority Agreement between SETU Waterford and QQI in Ireland and Brest Business School, France.

In launching the programme at SETU Waterford (formerly WIT), Minister Brendan Howlin stated: "This double degree programme represents exactly the type of collaborative, innovative and focused approach that we hope to see more from our higher education sector. I see the double degree venture being undertaken by SETU Waterford and Brest Business School as a valuable contribution to enhancing Ireland's capacity, and that of the South East region, to prosper".

With this innovation to the programme, students registered on the MBSI at SETU Waterford have the opportunity to study on a number of common modules with students on the Master of International Business (MIB) programme at Brest Business School in France. This comprises joint study on shared modules and other research activity. Two of the shared modules are delivered directly to the combined student cohort with one module delivered in Brest and another in Waterford.

Subjects taught

Semester 1
International Strategy
International Entrepreneurship
Seminar Series
Research Methods
Contemporary Sales & Marketing Strategy
Knowledge Management

Semester 2
International Economic Environment
International Political Environment
International Study Trip
Marketing & International Business
Strategic Digital Marketing
Managing Corporate Creativity

Semester 3
Research Paper Series 1: Applied Research Methods Paper
Research Paper Series 2: International Business and Politics Paper
Research Paper Series 3: Governance and Ethics Paper

• There are 12 taught modules on the MBSI programme – each with a value of 5 credits (ECTS).

• There is no formal dissertation on the MBSI programme. Students instead complete 3 Research Papers – each with a value of 10 credits (ECTS).

• The MBSI programme commences in September each year– and students complete their studies in August of the following year.

The programme is delivered in a blended mode incorporating in-person and online delivery approaches.

Entry requirements

A H1 or 2H.1 overall award in a specialist business undergraduate degree or a general business undergraduate degree.

Students from a non-business degree (example - BA in Hospitality Management) must have taken relevant business modules during one year of their studies.

In some instances, graduates who have achieve a 2nd class honours grade 2 in the degrees listed above, and who can demonstrate a high level of performance in the business-related subjects, may be considered for the programme.

Applicants whose first language is not English must submit evidence of competency in English, please see SETU Waterford's English Language Requirements for details.

Application dates





1 year full-time or 2 years part-time.

Part-time Schedule:
Flexible over two years, taking 2-3 modules per semester.


Programme fee details are available on the Postgraduate Fee Schedule displayed on our website at

Post Course Info

Career Opportunities
A key part of the programme is the collaboration that we maintain with a number of export companies, which act as 'live' cases for student engagement with the international business and strategy process. Students also work on integrated projects with commercial companies and start-up entrepreneurs in our business incubation centre (ArcLABS). ArcLABS is a unique state-of- the-art Innovation Centre in WIT where there is a growing community of early stage companies and a base of over 200 highly skilled business and technology professionals. For example, a number of modules from the programme have practical in-company projects, where a commercial company is a client for consulting work.

Our extensive engagement with industry in Ireland and France ensures graduates have the required knowledge and practical skill-set for rapid employment in internationally-oriented companies. The majority of graduates choose to work in international companies with roles in banking, advertising and international marketing. However, many of our students have also gone on to excel in a range of careers such as human resource management and public relations.

As well as the academic content, our graduate students can avail of a number of career and other support services during their studies. These include a tailored induction programme with a day-long team development event and dedicated workshops on the following topics: groupwork, intercultural communication, academic writing, presentations from past students and panel discussions with lecturers on the programme providing advice and guidance on professional development and career opportunities.

The programme uses a range of highly-experiential learning and assessment methods such as live consultancy projects, group work, case presentations, problem-based learning and integrated work projects. The programme director in association with the WIT Careers Office provides students with significant preparation and mentoring for future careers including ongoing updates and advice regarding applying for positions in companies; interview skills and preparation advice and ongoing e-notifications of vacancies/openings for graduate positions/jobs in Irish and international companies.

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime,Blended

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