Digital Entrepreneurship
What is it?
An entrepreneur is someone who transforms an idea for an enterprise or a business into economic goods or trade. This course hones entrepreneurial competencies and can increase your chances of success in this very competitive environment. It will teach you the digital tools which can enable businesses to improve their online offering and capabilities. Students work on a business concept, interrogate its business model, and test its validity in the marketplace.
What will I do?
Students work on real business scenarios, and develop and execute a customised online and web marketing strategy. It combines best digital practices with business model validation, enterprise development and research. The research project module focuses on emerging digital technology issues with a focus on international issues.
Subjects taught
What will I study?
Digital Design for Business
Digital Innovation + Entrepreneurship
Digital Marketing
SEO + Data Analytics
Business Management
Entry requirements
Minimum Entry Requirements
Undergraduate qualification of 2nd Class Honours or higher at Honours Degree level.
Applicants may be considered provided they can demonstrate Honours Degree equivalence, which can be verified through the RPL (recognition of prior learning) process.
Two references must also support your application.
Application dates
Who can Apply?
This course is free for eligible job-seekers and offered at a significantly subsidised rate for those in employment via the Higher Education Authority Springboard+ initiative.
Springboard+ is open to eligible job-seekers, home-makers and individuals in employment.
Springboard+ is due to re-open mid 2023. Please register your interest by completing the form -(link on course webpage) to be notified as soon as applications are open via Springboard+
Duration
1 Year
Online Monday and Wednesdays (6.00 - 9.00 pm)
Two Saturdays a months, one online, one on campus
Fees
Free fees available via Springboard.ie for eligible job-seekers.
Fee of €550 for applicants in employment.
Enrolment dates
Start date: TBC
Post Course Info
Future careers
Graduates can originate, validate and test a business idea; write an investment-ready business plan; and critically engage with emerging digital technology trends and developments. It opens up opportunities in management, marketing, digital marketing, digital strategy, start up, and e-commerce.