Digital Marketing

This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers.

Entry requirements

What are the entry requirements?

All applicants are welcome and are considered on the basis of their prior learning or work experience to date.

Subjects taught

Year 1
Digital Marketing Strategy 10 credits
Social Media and Information and Communications Technology Law 10 credits
Data Interpretation & Web Analytics 10 credits
Social Media Marketing and Digital Advertising 10 credits
Managing Search Marketing 10 credits
Digital Technology & Design 10 credits
Dissertation 30 credits
Digital Consultancy Project 30 credits


1 year full-time blended

Post Course Info

What are the career prospects?
This programme would be of benefit to anyone interested in an executive level career in Digital Content Management, Online Sales and Advertising Planning, Social Media and Search-driven Marketing, Pay-Per-Click and Search Engine Optimisation Campaign Management, Global Strategic Development and related areas.

More details
  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type


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