Digital Marketing & Analytics - Conversion Course - Aungier Street

What is a Postgraduate Conversion Programme?

A conversion programme enables graduates of one discipline to acquire a qualification in a different discipline at Postgraduate Diploma and Masters Level. Having studied a particular degree you may decide that you wish to change your career path and consider undertaking a conversion programme at TU Dublin.

What is... Digital Marketing & Analytics?
TU Dublin's School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master's Degree programme.

The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies.

This programme is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. While participants will apply their learning throughout the programme, a company-based group project in the final semester will give participants an opportunity to develop and execute an end-to-end Digital Marketing Strategy.

Entry requirements

Minimum Entry Requirements?
2.1 Honours Bachelor Degree in a business discipline with 2 years experience in a marketing role

2.1 Honours Bachelor Degree in a non-business discipline with 4 years experience in a marketing role

*Other applicants will be considered based on their experience, attitude and aptitude.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place.

Applicants may also be required to attend for interview.

Application dates

Applications open from November 2021.


16 Months Part Time

Method of Delivery Classroom

By utilising an effective mix of delivery methods this programme is delivered in 16 months.

This programme is delivered two evenings per week, Tuesday and Thursday, from 6.30-9.30pm. Semester three will be delivered in the form of a Summer School and there will be occasional Saturday workshops/seminars.

Post Course Info

What are my career opportunities?
On completion of this programme graduates will be able to:
• Develop and implement effective strategies in a digital context – e.g. mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…
• Plan, implement, evaluate and report on a substantial digital marketing project
• Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness
• Apply key digital, financial and marketing metrics at each stage of the customer lifecycle
• Understand and segment digital consumers and predict future behaviours
• Leverage consumer interaction and engagement
• Apply KPIs and develop dashboards at campaign and enterprise level
• Add value and digital leadership to their firm

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Part time,Evening,Daytime,Weekend

  • Apply to

    Course provider