Digital Marketing & Analytics - Online & Limerick Campus - Blended

The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.

Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

What will the time commitment be?
Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.

Subjects taught

What modules will I study?

Digital Marketing Strategy: The aim of this module to for learners to explore the digital marketing landscape, through detailed DMS

Social Media and ICT Law: The module will equip the learner with an awareness and understanding of the legal and regulatory background to SM ICT Law

Web Analytics: Students will learn how to use data to drive their marketing activity and measure the effectiveness

Social Media Marketing and Digital Advertising: This practical module explores contemporary issues in digital marketing communications

Managing Search Marketing: This module will provide the learner with the knowledge, competencies and skills to understand understand SM

Digital Technology & Design: The aim of this module is for learners to evaluate the relevant combination of digital channels

Entry requirements

What are the entry requirements?
(a) A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
(b) A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning
(c) Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language (IELTS 6.0).
(d) Recognised Prior Learning (RPL) / Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should notify the Flexible Learning Office and request consideration under RPL. Please submit your application online and then email all your supporting documents to

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements. We do not require proof of IELTS however, each applicant must ensure that their English is to above standard and they will be able to participate without any language barrier.

Application dates

Application Deadline 25th June 2021


1 year

LIT Limerick Campus & Online. Exact timetable TBC.

Timetable Details
This programme will run from September 2021 to October 2022

8 hours per week - evening/online

Lectures will be delivered both in LIT Moylish & online via Moodle

On-campus classes will take place once a week, each Tuesday OR Wednesday evening. As the course is offered as a blended program, attendance at class is expected. The classes are supported by online material but should not be treated as a substitute.

Online lectures will be recorded and available to watch back.

More details
  • Qualifications

    Postgraduate Diploma (Level 9 NFQ)

  • Attendance type

    Part time,Evening,Blended

  • Apply to

    Course provider