Digital Marketing - Online & Limerick Campus - Blended

This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

What will the time commitment be?
Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.

What modules will I study?

Content
Principles of Marketing
Brand Management
Mobile & Local Marketing
Social Media Marketing
Website Design & Optimization
International Marketing
Global Business Management
Digital and Data Analytics
Sales Processes
Strategic Sales Management
Strategic Management Concepts
Strategic Management Practice

What are the entry requirements?
An honours degree (Level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

OR

Special Case Registration: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.

Application Deadline 15th August 2021

Learners are assessed by means of assignments across all modules. In completing these assignments learners will be expected to apply theoretical concepts to their own individual workplace. All employer information obtained by the learner to complete assignments will be treated confidentially.

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Delivery
Modules are to be delivered over a 2-year, 4 semester basis in a blended learning format. That is classes are once a week either online live or face-to-face at Moylish (or occasionally/perhaps at another TUS campus to be determined) on a Tuesday or Wednesday evening for 2 hours from 7pm.

LOCATION Blended

Entry fee for this programme is €4,350 but is subject to change.

How to Apply
Applicants must apply for these programmes on the Springboard Website (please see "Application Weblink below).

The programme will run from September 2019 to end of August 2020. On campus classes will run as follows:

Limerick: Wednesday evenings from 6.30pm to 9.30pm
Clonmel: Thursday evenings from 6.30pm to 9.30pm

Are there opportunities for further study?

Master of Business in Strategic Management & Marketing
Postgraduate Diploma in Digital Marketing and Analytics
Postgraduate Diploma in Data Analytics