Digital Marketing Practice - Waterford
The programme will be delivered in an innovative and flexible manner, consisting of lectures, workshops, group work, presentations, and guest speakers from industry and academia and via e-learning mode. Participants will receive intensive practical training in key digital skills such as online content creation, web and e-commerce design, development of online communication platforms, data analytics and search engine optimisation, strategic digital planning, online branding and relationship. Please see information on the associated MSc in Digital Marketing Practice at setu.ie/courses
Subjects taught
Year 1 Modules
Digital Platforms and e-commerce
Data Analysis and SEO
Digital Implementation
Digital Branding and e-CRM
Digital Design
Strategic Digital Planning
Entry requirements
Level 8 qualification in business or equivalent.
Application dates
Apply online.
Duration
1 YEAR – PART-TIME
Online each Thursday from 2 – 8pm