Digital Strategy

What is this course about?
This module will enable the learner evaluate the relevance of digital strategy to organisational success. The content, context and nature of digital strategies and their processes of development are addressed.

Learners will engage with the strategy process, how its developed and how it interacts with various other parts of the business. Learners will understand the impact and implementation of a digital strategy to a business, and how it influences it core business model.

Learners will engage with digital innovation, understanding its elements in structure and implementation and its effect, its management and ongoing implementation.

Delivered through a series of lectures, and case based learning. Students will also engage in a series of learning activities that allow for implementation of learned knowledge.

Subjects taught

What subjects will I study?
Introduction to Digital Strategy
Digital Strategy Development Processes
Digital Innovation
Implementation of Digital Strategies

Entry requirements

All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the course.

Application dates

Apply Online:


12 weeks part-time. 1 evening per week 7.00 - 10.00pm (Indicative).

Post Course Info

What follow-on study opportunities are available?
Learners maybe eligible to apply to continue studying on the Masters of Science in Digital Media with Business Analytics.

More details
  • Qualifications

    Minor Certificate (Level 9 NFQ)

  • Attendance type

    Part time,Evening

  • Apply to

    Course provider