Food Product Innovation & Enterprise

Is this course for me?
Opportunities are abound in the unprecedented opportunity to feed billions of new global consumers, for the sector to be more sustainable, to use food to improve the well-being of every citizen on the planet and to spend the wall of capital flooding into global agribusiness and food from external investors.

Participants of this programme will acquire a new and comprehensive understanding of the strategic issues facing the food and drink industry. Lessons will be illustrated through a series of structured experiences with Irish food producers and guest lectures from senior executives in the Irish food and drink area.

After completion of this programme participants will have brought a business from concept stage right through to prototype development, including developing a strategic marketing plan of how to bring a product/service to market.

Semester 1
Contemporary Practice in Food Innovation Mandatory 10
Marketing Communications & Consumer Behaviour Mandatory 10

Semester 2
Quality Assurance and Food Regulatory Affairs Mandatory 10
Strategic Marketing Planning Mandatory 5
Food Product – Design and Development Mandatory 10
Work Based Learning Mandatory 15

Minimum Entry Requirements
Honours Bachelor Degree (Level 8) in any discipline. If a candidate does not have an honours degree but has relevant experience, they may also be eligible to apply on the grounds of Recognition of Prior Learning (RPEL) if they have attained appropriate experience and attainment thresholds deemed equivalent.

1 year part-time

Career Pathways
The main employers are:
Food & Hospitality Industry
Government Agencies
Product Development
Graduate Careers

Graduate careers typically include:
Food entrepreneur
Food product developer