International Marketing & Entrepreneurship
This programme will assist students to become knowledgeable about a range of international marketing and entrepreneurship subjects to an advanced level. The programme recognises the importance of international marketing skills required to compete in an increasingly global marketplace. Students will develop specialised knowledge in International Marketing Strategy, International Entrepreneurship and Global Business-to-Business Marketing, as well as general marketing knowledge in subjects such as Marketing Innovation & Enterpreneurship, Digital Marketing and Marketing Analytics. The programme concludes with a week-long Summer School and an Applied Marketing Project.
Minimum Entry Requirements
Normally a Second Class Honours (H2.1) undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable.
The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies.
1 year, full-time.
2020–21 academic year
Post Course Info
Graduates find employment in such companies as GlaxoSmithKline, Kerry Group, Ex Ordo, Salesforce, SAP, Tourism Ireland, Smyths Toys and Shopify.