International Marketing & Entrepreneurship
Students will develop specialised knowledge in International Marketing Strategy, International Entrepreneurship and Global Business-to-Business Marketing, as well as general marketing knowledge in subjects such as Marketing Innovation & Enterpreneurship, Digital Marketing and Marketing Analytics. The programme concludes with a week-long Summer School and an Applied Marketing Project.
3 GOOD REASONS TO STUDY THIS COURSE
1. Work with international companies on applied consultancy based projects.
2. Boost your employability skills with an executive training summer school.
3. Build your networks with guest speakers from leading international marketing professionals.
A H2.1 undergraduate honours degree in business or a related discipline (NFQ Level 8), or international equivalent, is normally required. However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree will also be considered. IELTS score of 6.5 or equivalent, if applicable.
The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies.
WHEN TO APPLY: University of Galway does not set a deadline for receipt of applications (with some exceptions). Offers will be issued on a continuous basis. Candidates are encouraged to apply as early as possible.
1 year, full-time.
2020–21 academic year
Post Course Info
Graduates find employment in such companies as GlaxoSmithKline, Kerry Group, Ex Ordo, Salesforce, SAP, Tourism Ireland, Smyths Toys and Shopify.