International Marketing & Exporting

Your Course
The programme content of this MSc is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Exporting. This programme will assist students become knowledgeable about a range of Marketing subjects to an advanced level; recognise the importance of international marketing skills required to compete in an increasingly global marketplace; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies; and demonstrate their International Marketing specialism to prospective employers via an industry-based research dissertation. The programme consists of lectures, projects, case studies and presentations in the required subjects.

Students are required to take twelve obligatory subjects (see details on course website) and complete a minor dissertation.

3 Good Reasons To Study This Course

1. Conversion course: open to recent graduates of all disciplines.

2. Management skills: "soft skills" such as presentation techniques and inter-cultural communication are covered.

3. Employability: graduates have excellent employment opportunities.

Entry requirements

Minimum Entry Requirements
Normally a Second Class Honours undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). IELTS score of 6.5 or equivalent, if applicable. Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant marketing specialism in a business degree, may be considered.

The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies.

Subjects taught

Examples of modules include Global Business to Business (B2B) Marketing; Marketing Innovation and Commercialisation; and Marketing Analytics.


1 year, full-time

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Career Opportunities
Graduates find employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys and LinkedIn.

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  • Qualifications

    Degree - Masters (Level 9 NFQ)

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