Marketing

About the MSc Marketing

The M Sc. in Marketing programme prepares participants for a career in marketing at managerial or senior executive level-in the public and/or private sector. Candidates will develop their capacity to provide marketing insight and thought leadership in an organisation.

This course offers great flexibility to participants as it is delivered using both on-line lectures and residentials and you can tailor the modules to your own individual circumstances. You can complete all of the programme within one calendar year. You can study as many or as few modules as you wish, and you can study some of them on-line without the need to travel.

Graduates will gain the skills and abilities to build the reputation of the professional practice of marketing.

The course will be delivered through a combination of interactive learning, case studies, guest lectures, seminars and workshops.

This programme avails of ATU Sligo's expertise in on-line delivery and uses a blended delivery mode. This means that the programme will now be delivered using a combination of on-line delivery and traditional teaching methods. This is an exciting development in the HEI sector in Ireland to study a M.Sc in Marketing using a blended delivery mode.

The Programme Schedule is outlined below. Please note you can still complete the M.Sc in Marketing in one year as a full-time student. Furthermore, if studying as a full-time Masters student, the blended delivery mode does not in any way impact on any grant entitlement. Students must apply to SUSI directly to confirm eligibility at www.susi.ie

An induction session takes place at the beginning of September which provides you with an opportunity to meet with your lecturers to get an overview of specific subject content and to meet with your peers. All exact dates and times of residentials and on-line delivery sessions will be provided at this session.

There will also be an on-line induction organised centrally by the Centre for Online & Flexible Learning (COL). This session will explain in detail the on-line delivery mode and address any queries you may have.

Semester 1

Marketing Ethics
Sales Practice
Global Marketing Practice
Digital Marketing L9
Entrepreneurship & Financial Analysis
Research Methods & MSc in Marketing
Semester 2

Brand Management
Service Innovation & Leadership
Marketing in Society
Strategic Marketing Management
Professional Seminar Series
Semester 3

Dissertation MSc Marketing
All candidates must complete a Dissertation on a marketing related topic.

A Level 8 Honours Degree (2.2) or equivalent professional qualification in a business related area or Higher Diploma in Business (Level 8 ) with a minimum of three specialist marketing modules at Level 7 and/ or 8. RPL available.

Applications for online programmes are accepted on the atu sligo website.

All programmes advertised will run subject to sufficient student numbers.

ATU sligo online has two intakes per year, the main one being in September with a smaller listing of programmes for January. For confirmation on start dates check www.itsligo.ie/online

For September, applications open from 1st February each year. Closing date for receipt of applications is 31st august.

For January, applications open from 1st November each year. Closing date for applications is mid-January.

The online application form requires personal details, previous qualifications, professional accreditations, employment history and a personal statement. We recommend collating all the necessary paperwork i.e. Transcripts of previous qualifications, academic certificates before you submit an application.

Once submitted, our admissions team will contact you to confirm eligibility and request copies of any previous qualifications.

Academic staff review every application and approve eligible candidates for the programme.

Admissions team will notify you if you are accepted onto the course and will request deposit to confirm your place.

Places are limited, so please apply early.

1 year full-time
2 years part-time

Delivery Method Online/Blended

On-Campus Attendance
One Thursday evening and one Friday per month.

Please Note:
You can complete the M.Sc in Marketing in one year as a full-time student. Furthermore, the blended delivery mode does not in any way impact on any grant entitlement.

Most of our online courses have about 2-3 hours of live lectures per week (but this can vary per programme). The rest of your study time consists of independent learning, communicating with your lecturers and classmates and carrying out assignments.

Live lectures normally take place between 6pm and 10pm, Monday to Thursday but this may vary depending on the availability of specific lecturers. If the Live Classroom scheduled times for the live online lectures do not suit you, recordings will be made available through Moodle and other accessible platforms. These recordings can be downloaded and watched later, at a time that suits you.

Please note, you may be required to take some time off work for the below:

• Exams Christmas Exams: 2 – 4 days in January each year. Summer Exams: 2 – 4 days in May each year.

• Workshops/Practical Classes: Approximately 2 – 4 days per year depending on the course you are studying. You will receive notification of the dates from your lecturer for each specific subject requirement.

During our Online & Flexible Learning Induction, you will meet with your Course Co-ordinator who will be available to answer any questions you might have, and they will give you your timetable for the upcoming academic year.

If you have any further questions, please contact our Admissions Team on admissions@itsligo.ie.

To help balance work, life, and online learning, it is important to understand the time that you will have to dedicate to your studies. This will help you to stay focused, reduce stress, and achieve your goals while also working full-time.

For part-time online or blended learning, it is recommended that you should try to allow for 5-6 hours per week per 5 credit module to your studies.

Career Opportunities
Graduates are in a prime position to build careers at managerial level, with the opportunity to advance to senior executive level with experience. The programme equips individuals with the opportunity to work in Ireland and internationally across a whole spectrum of marketing functions in a wide range of business organisations.

Further Study
Students who graduate with the MSc in Marketing may apply for further study to complete a Masters by Research. If registered for a Masters by Research, there may be potential to apply for re-registration for PhD research (dependent on the development of the research study).