The programme offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a reflective journal completed throughout the year, detailing how and what the student has learned from the Masters experience.
This action learning based programme consists of a hybrid array of touch-points with business, facilitating learner engagement with a diverse range of marketing professionals. The programme also incorporates a suite of modules designed specifically to prepare the learner for careers in marketing practice.
The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.
Applicants typically must have a minimum entry requirement of H2.2 in a cognate Level 8 Degree (including at least 20 credits in Marketing). Candidates will be shortlisted and will be required to attend an interview.
Subject to availability, late applications may also be considered.
All modules are worth 5 credits (ECTS) unless otherwise noted.
•Integrated Marketing Practice
•The Digital Message
•Contemporary Marketing Issues
•Business Case Analysis
•Workplace Consultancy - 24 weeks spanning Semester 2 & 3 (45 ECTS)
•Marketing Strategy Simulation
•Online Business Effectiveness
•Workplace Consultancy - 24 weeks spanning Sem. 2 & 3 (45 ECTS)
•Reflective Learning Journal (10 ECTS)
M.Sc.: 90 ECTS
1 Year (3 Semesters, September to August).
No. of weeks per semester: 15
No. of timetable hours week:
Semester 1: circa 16 hours
Semesters 2 & 3: circa 35 hours
Which days: Monday to Friday
Duration: 3 semesters
EU Applicants: €5,500
Non-EU Applicants: €12,000
Contact the college for the next start date.