Marketing Practice - Cork Campus

Overview

The programme offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a reflective journal completed throughout the year, detailing how and what the student has learned from the Masters experience.

Aim
The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.

Course Structure
The programme will commence in September and end in August.

Semester One will consist of 15 weeks culminating in assessment across the taught modules. The Consultancy in the Workplace will consist of 25 weeks spanning Semesters Two and Three. A Reflective Journal, whilst formally assigned and assessed in Semester Three, will be a thread through the entire duration of the programme.

Assessment: Various assessment methods including presentations, written reports, reflective journal etc.

Semester 1: circa 16 hours per week
Semester 2 & 3: circa 35 hours per week

Entry requirements

Applicants typically must have a minimum entry requirement of H2.2 in a cognate Level 8 Degree (including at least 20 credits in Marketing).

Candidates will be shortlisted and will be required to attend an interview.

Subjects taught

MTU Cork has developed a website which gives full details of all modules for all courses. The website also has information on recommended textbooks, average weekly workload, assessments, and exams. https://courses.cit.ie/index.cfm/page/course/courseId/1689

Credits

M.Sc.: 90 ECTS

Duration

1 year (August to September)

Fees

EU Applicants: €5,500
Non-EU Applicants: €12,000

Enrolment dates

Contact the college for the next start date.

More details
  • Qualification letters

    MSc

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Daytime

  • Apply to

    Course provider