Marketing & Retail Innovation
Accelerate your career with this dynamic Masters programme blending marketing expertise and customer-driven retail innovation. Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the MSc in Marketing and Retail Innovation.
Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest companies in the world will feature at the heart of your studies – from Amazon to Tesco, Primark to Burberry and Alibaba to Unilever. Our MSc in Marketing and Retail Innovation is about integrating the new and old, the physical and digital, the consumer and the supplier.
This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological changes occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.
We're also delighted to offer a number of Scholarships for this programme. Don't miss the opportunity to apply.
What will I Learn?
The MSc in Marketing and Retail Innovation will equip you with a broad range of strategic, operational and leadership skills that will be an excellent foundation for a career in any business. More specifically the programme outline ensures you have a good overall business acumen, will understand the role of technology and can design customer and consumer propositions that can be applied and implemented in a wide variety of retail or business environments.
Apart from meeting and interacting with real business experiences, you will get a chance to fully immerse yourself in live cases and companies and develop the career skills needed for success in a marketing career in the future. Students will look at a variety of industries other than pure retail, such as Banking, Telecoms and Utilities, all where retail plays very different roles and creates multiple opportunities and experiences for the customer.
While a significant trend has been a move away from Bricks & Mortar to digital and Ecommerce worlds, the real challenge will be to see companies integrating these dynamics to deliver a more personalised and seamless experience to the customer.
As technology drives change, the implications for media and promotion become even more fragmented and complex. Students will be exposed to the best practice learning of the major advertising and communications industries to understand how they have grappled with those changes and help clients connect with their consumers in a more engaging and dynamic manner.
A comprehensive overview of marketing and emerging retail trends and the tools that industry are currently using to respond.
Critical thinking skills on diagnosing solutions to emerging marketing problems
Ability to develop actionable insight on fast moving consumer behaviours.
A range of analytical skills across technology, data and behavioural platforms that will enable graduates to be immediately relevant to careers as entrepreneurs or in large and multinational corporations.
How will I benefit?
This programme will provide graduates with employment opportunities with leading companies and brands around the world. The skills and competencies acquired provide a head-start for entry into a broad management development programme within major international companies, franchise operations and networks, as well as services from telecommunications to finance and banking where retail is central to their success.
-The Marketing and Retail Innovation Masters will ensure that students are completely qualified in the marketing fundamentals and have a comprehensive understanding of technologies role and impact on the future shape and competitiveness of retailers and companies all over the world.
-You will be qualified to work and prosper in any marketing operation with a direct relationship with the end consumer.
-You will have completed a consulting project for a major international organisation with a retailing issues. The insights and learnings from this will give you a competitive edge and a fresh perspective when entering into or returning to the workforce.
Please review the entry requirements below. The UCD Smurfit Admissions Office staff have expertise in reviewing international qualifications from around the world and will be able to assess your application's comparability to the Irish entry requirement.
A minimum second-class honours degree (or equivalent) in any discipline
A primary degree with a minimum of three years' work experience in a retail or marketing role
If English is not your first language, an english language qualification is required for admission to all of our programmes. the exception to this rule is if you have completed your primary degree or an entire third level qualification through english, in an english speaking country.
Some students might have to get a student visa in order to come and study in Ireland. Please check the Irish Naturalisation and Immigration Services website to see if you require a visa.
Corporate Marketing Strategy
Consumers in a Digital Age
Consumer Insights & Analytics
Omnichannel Marketing Communications
Retailing: Winning in the Digital Era
Leading Retail Innovation
Retail Industry Project
International Retail Insights
12 Months full time
Fees Full-Time EU:
€14,460 (academic year 2020/2021)
€19,900 (academic year 2020/2021)
Important Note: Tuition fees and other charges are subject to change each year. Read more here.
Starting: September 2020
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UCD Careers Network
With an MSc in Marketing and Retail Innovation, graduates are equipped to work in a variety of industries such as software development and tech services, healthcare, food, entertainment, fashion and clothing, travel, consulting and financial services, among others. 83% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: Latest Graduate Outcomes Survey, published in November 2021)
Potential careers for our graduates include:
Advanced problem solving and analytics
Previous graduates have been employed by a range of companies including Ebay, Brown Thomas, Arnotts, Dunhumby, Ryanair, Salesforce, Arrow Technologies, Danone, QuinnBet, Applegreen, Accenture, theStartUp.com, Fidelity Investments, Tech Ads Media
UCD Careers Network
The UCD Smurfit Career Development Centre team will work with you to define your career path and support you in developing the career-related skills, know-how, and confidence to pursue your post-MSc career goals.
Our holistic programme is designed to support you at key points in your career development. Our programme is structured into three key stages, designed to support you in building and driving your own career.
A variety of workshops, events, one-to-one career appointments and access to a range of online tools and resources prepare you for future opportunities.