Product Management

What is... Product Management?
The multi award-winning Masters in Product Management is the only programme of it's kind in Ireland, with few comparators world-wide.

This programme is carefully designed to allow busy professionals to combine work and study through its block delivery format, over two consecutive days per month. TU Dublin's innovative programme was developed in response to demand for certified product management talent, among leading Irish and International companies in the software technology sector.

Block delivery over two consecutive days per month (October-June), meets the needs of busy professionals

Company-based assignments are embedded in programme assignments, addressing current challenges in the workplace

Our partnership with Technology Ireland Software Skillnet provides a powerful industry voice for the digital and software technology sector

Shared learning with fellow participants from a diverse range of companies ensures the experience is always dynamic and engaging

Participation generates an immediate return on investment for company sponsors

To deliver this one-of-a kind learning experiencewe have brought together a unique international faculty of world renowned scholars, thought leaders, bestselling authors and leading edge practitioners.

This programme is designed for:
Practising product managers who have a number of years' experience and wish to enhance their competencies and their career progression
Product owners and those from engineering or design backgrounds who are transitioning to product management
Aspiring product managers who are working as business analysts or solutions consultants, or in product delivery and support functions
Senior executives in companies seeking to establish and develop a structured product management function
Business architects and those responsible for translating long-term strategic roadmaps into deliverables
Entrepreneurs and Founders who want to leverage product management practice in validating and building their business.

Entry requirements

Minimum Entry Requirements?
Participants must have a Level 8 Honours Degree in a cognate discipline with a minimum of a 2:2. Candidates with significant work experience but without the requisite qualifications may be considered under a Recognition of Prior Learning process.

Candidates whose first language is not English, will require IELTS or TOEFL scores to support their application.

Subjects taught

Strategy & Business Models Innovation & Technology management Market & Customer analysis:
Gain deep insight into the nature and strategic advantage of business models. Understand how to select and position your model in alignment with company strategy. Identify the sources and systems necessary for managing innovation. Master frameworks to select, manage, modularise and roadmap strategic technologies. Learn how to scope, plan and execute market research. Deliver detailed competitor analysis and create compelling positioning statements. Identify risks associated with particular target markets.

Business Case & Strategic Pricing Strategic Customer Management Product Planning & Process:
Understand the relationship between costs, customers and competition in strategic pricing. Learn how to calculate break-even and contribution margin to underpin profitability. Understand the logic and language of sales including prospect qualification, the funnel, the process and key account management. Develop frameworks to select, manage and motivate channel partners. Gain a systematic, outcome-focused, understanding of new product development processes and tools. Learn how to prioritise projects and resources from selection through to execution and launch.

Applied Design Thinking Leadership & Personal Development Strategic Negotiation & Communication:
Employ design thinking methods to match market needs with what is technologically feasible and commerically viable. Accelerate problem-solving and discovery using structured, repeatable protocols. Research and diagnose issues relative to maximising personal output and job satisfaction. Understand processes that support effective leadership within the organisation. Learn how to listen effectively, pitch professionally and negotiate with customers, suppliers and other key stakeholders.

Applied Project:
The capstone project involves the compilation of a Strategic Product Plan, an Innovation Audit or a Product Lifecycle Review for the company. -60 Credits at Level 9 on the National Qualifications Framework

Masters of Science in Product Management modules:
Strategy Tools for Competitive Postitioning, Business Research Method,s Strategic Management of Technology and Innovation. Gain an advanced understanding of strategy development and implementation. Develop systematic enquiry and analytical rigor in product management. Testing and generating theory through empirical research. Focus on the global relationship between innovation, technology and strategy. Promote innovation and creativity in yourself and your organisation while contributing in the analysis of global business issues.

Students will conduct a major dissertation throughout the year. This will be of direct relevance to the company and will deliver business impact through targeted engagement with product management theory and practice. -30 Credits at Level 9 on the National Qualifications Framework.


Masters 90


1 year part-time.

Method of Delivery: Classroom.

Schedule: The Postgraduate Diploma is delivered part-time over 12 months. Modules are run on two consecutive days per month from October through to June, concluding with a company based capstone project, submitted in September, to bring real impact to their organisation. Participants can then progress to an MSc which constitutes a continuation of the Postgraduate Diploma in Product Management. It consists of three core modules and a thesis.


The programme fee for Year 1 is €6,600, participants attain a Postgraduate Diploma Award. On completion of the Diploma, participants can progress to a further year of study to achieve a Masters of Science Degree in Product Management, the fee for Year 2 is €4,000.

Grant aid for Companies through Technology Ireland Software Skillnet
Enterprises are eligible for grant support through the Technology Ireland Software Skillnet as outlined below. Subsidised fees are shown below as a guide. Participants can confirm eligibility through the Technology Ireland Software Skillnet office.

Year 1 Year 2
Programme Fee €6,600 €4,000
Grant Aided Fee
€4,950 €3,000
TU Dublin Award Postgraduate Diploma
Master of Science

Enrolment dates

Commencement Date: September 2020.

Post Course Info

The postgraduate product management programme is the first of its kind in Europe. It is making a vital contribution to Irish software companies gaining a competitive edge in the global marketplace.
Jonathan Boylan Chief Technology Officer, FINEOS Corporation.

More details
  • Qualification letters

    MSc / PgDip

  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Part time

  • Apply to

    Course provider