Public Relations

What is... Public Relations?
The Master of Arts in Public Relations is a one-year full time programme combining lectures, project work, the production of an academic dissertation and work experience with a view to preparing students for a successful career in public relations.

Upon completion of the course, graduates will have a thorough understanding of public relations and the issues confronting it in the modern world. The course boasts a particular emphasis on the theory and practice of public relations as a function of strategic management.

The course is designed to cater for those who wish to pursue a career in public relations and ultimately, public relations management.

Entry requirements

Minimum Entry Requirements?
Entry is confined to holders of an honours bachelor degree (2.2 grade or higher).

Selection is based on the candidates understanding of and motivation for a career in public relations. Those completing their primary degree this year may be offered a place subject to attaining a 2:2 honours degree.

Qualified applicants will be invited for interview. Interviews will take place monthy between January & June 2020. Interviews after this date will be subject to availability. Applicants will be notified of the outcome within 2 weeks of interview.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this programme should have a minimum IELTS (Academic Version) English Proficiency of 7 overall (or equivalent) with nothing less than 7 in each component.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Depending on the programme of study applications will be assessed based on your academic grades and may also take into account your work/life experience.

Assessment Info

Assessment is undertaken through examinations at the end of each semester in January and May, through project work and class presentations and by means of continual assessment.

The submission of an academic dissertation of between ten and twenty thousand words at the completion of the course in September accounts for thirty per cent of the marks associated with the course.

Subjects taught

The Theory & Practice of Public Relations
Public Relations Writing
Electronic Public Relations (website development, electronic publishing, social media)
Print & Design
Television & Radio
Political Economy of Public Communication
Society & Representation
Business Environment (Presentation, Finance and Law)
Community Research and Action
The Marketing Environment
Public Affairs & Lobbying
Strategy & Corporate Environment
Research Methodology


1 year full-time.

Method of Delivery: Classroom.

Enrolment dates

Commencement Date: 01/09/2020.

Post Course Info

What are my career opportunities?
Graduates are equipped to take up full-time employment in public relations consultancies and in house public relations departments. Recent graduates have assumed positions of responsibility in commercial and corporate public relations as well as in public affairs where they specialise in political public relations. Other specialist areas include agricultural public relations, healthcare, entertainment and public relations in the voluntary sector.

More details
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  • Qualifications

    Degree - Masters (Level 9 NFQ)

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