Public Relations with New Media - Crawford College of Art & Design

Course summary
This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications.

Public Relations is the management of all relationships and communication within an organisation and between an organisation and its outside audiences. To this end the public relations function pays particular attention to reputation with a view to creating better understanding of the organisation among all stakeholders.

'New Media' is a term that describes the emergence of digital, computerised, interactive communication technologies. Interactivity is a key aspect of many new media tools and this course focuses on how organisations are using these interactive media to communicate with stakeholders such as customers through the use of the worldwide web etc. The global reach of new media communications technologies has important implications for the practice of public relations and this course focuses on the changing nature of corporate and professional communications as a result of the rapid advances in digital technologies.

The course aims to provide students with a strategic and systematic understanding of the theory and practice of public relations and offers students the opportunity to develop their professional communication skills within a challenging, supportive and easily accessible framework. This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and its manifold impacts on the mass media industry.

By developing student's research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.

Through liaison with PR professionals and by working on 'live' industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high-speed and interactive digital communications.

All students participate in the Public Relations Mentorship Programme which aims to prepare students for a career in the communications industry through a series of presentations and one-to-one contact with industry professionals. Students will prepare a career development plan, liaise with the MTU Cork Careers Service, participate in professional networking, both on and offline and develop important career oriented skillsets aimed at enhancing employability and career prospects.

Subjects taught

MTU Cork has developed a website which gives full details of all modules for all courses. The website also has information on recommended textbooks, average weekly workload, assessments, and exams.

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Entry requirements

Admission Requirements:
Entry requirements for this course will be in accordance with standard Institute admissions procedures. Entrants will be expected to hold minimum of a 2.2 honours degree.

Admission to the course will be on the basis of interview. Recognition of Prior Learning (RPL) will be applicable for candidates entering from the workplace or applying for admission from other institutes.

Application dates

Application Closing Date:EU applicants: 28th September 2022
Non EU applicants: 31st May 2022

This programme will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.

EU Applicants: Online application will open 1st February for course commencing September 2021.

Non EU Applicants: please click on the below link (deadline is the 31st May)

Please note that applicants will be required to pay an acceptance fee of €455 online if a place on a course is offered. This fee is deductible from the overall course fee. You will not be charged for applying for the programme by clicking the 'apply now' button, you are only asked to pay an acceptance fee if a place is offered to you and you wish to accept it.

For information on the application procedure, contact Course Coordinator Emmett Coffey by E:

Please attach and upload any documents such as transcripts, CV, other details relevant to the application.


1 Year (3 Semesters, September to August)

Course Structure Full Time:

No. of semesters: 3
No. of weeks per semester: 13
No. of timetable hours per week:
Semesters 1 & 2: 16 hrs
Semester 3: 0.5 supervision hours

Which days: Monday to Thursday

Course Structure Part Time:
Applicants may choose to undertake this programme on a part-time basis. Part-time students take modules on a phased basis and achieve the programme qualification over a number of academic years. Please e-mail for course fee information.

Post Course Info

Further Studies: Doctor of Philosophy (PhD)

More details
  • Qualification letters


  • Qualifications

    Degree - Masters (Level 9 NFQ)

  • Attendance type

    Full time,Part time,Daytime

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