Tourism Destination Marketing

Is this course for me?
The Higher Diploma in Arts in Tourism Destination Marketing is a conversion programme aimed at non-tourism graduates wishing to pursue a career in the tourism industry.

The programme is aimed at both professionals currently employed within the tourism industry and those from complementary backgrounds who wish to enter the tourism field. In this context it may be of particular interest to people coming from an arts, heritage, languages, geography, marketing or business background.

The aim of the programme is to equip participants with the necessary expertise to market, co-ordinate and develop tourism businesses and projects at tourist destinations in Ireland and abroad. It is aimed at both professionals currently employed within the tourism industry and those from other fields. This dynamic programme encourages interaction between academics and industry practitioners from national and international tourism sectors.

Key features
• Industry placement
• Focus on digital marketing, distribution channels and social media
• Small class sizes, facilitating a learner centred approach
• Practical hands-on projects
• Industry expert seminars

Entry requirements

Minimum Entry Requirements
This course will be available to applicants who meet the following criteria:
Applicants should hold a honours bachelor degree in a non-cognate discipline or a bachelor degree in a related discipline.

If you do not have an honours degree but have relevant experience you may also be eligible to apply via Recognition of Prior Learning (RPL).

Subjects taught

What will I study?
Semester 1
• Tourism E-Business (M)
• Consumer Behaviour In Tourism (M)
• European & International Tourism Policy (M)
• Tourism Management & Destination Development (M)

Semester 2
• Financial Management & Entrepreneurship In Tourism (M)
• Strategic Marketing Management (M)
• Work Placement (M)

(M) = Mandatory


1 year full-time


EU Fees: €3,000.00
Non-EU Fees: €3,000.00

More details
  • Qualification letters


  • Qualifications

    Higher Diploma (Level 8 NFQ)

  • Attendance type


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    Course provider