I was delighted to secure a place on the programme and start working with Magners Irish Cider in Helsinki, Finland. As a Brand Ambassador, my role involves representing Magners throughout Finland, promoting Magners at events and festivals and ensuring that Magners is the leading cider in Finland. Each day is different and I learn something new everyday by meeting new people all the time. Early on in the first quarter we sponsored Scandinavia’s most well known Irish Festival in Oulu, North Finland, where I was given the responsibility to organise the entire Magners campaign. Overall, I have found the programme to be greatly beneficial to me; it has allowed me to gain insight into the marketing world, to work abroad in a different culture and to work for a reputable brand known worldwide, Magners.