Graduate Market Research Executive - Initiafy

About Us:

Initiafy is a growing Irish software company with offices in Manhattan, Dublin, London and Toronto. We are now seeking an energetic graduate for our Dublin office, with opportunities to travel if the candidate wishes. The graduate will work closely across the various teams in Initiafy and learn about B2B enterprise.

Initiafy is engaging in a new strategy of identifying and researching existing and potential global customers. The Market research executive will research and engage with these companies to identify their needs in relation to the Initiafy product.


  • Customised strategy for markets / customers agreed with Business Development Managers (BDMs)

  • Coordinate Account Management approach with BDMs Use phone calls to garner direct research to assist in strategy development

  • Discuss strategy further with the Customer Success team

  • Based on these discussions, determine future strategy for companies and markets


Initiafy is a digital product targeted at traditional industries, so you will be part of a teamworking closely with Customer Success to research customers and markets and develop future strategies for growth.

Your primary focus will be on:

  • Understanding our target audience.

  •  Researching companies and industries for potential growth areas

  •  Developing a consistent pipeline based on research outputs

  •  Coordinate with Customer Success regarding research and pipeline opportunities, including regular updating and reporting using pipeline and forecast principles.

  •  Work closely with Customer Success to manage research data for the new and prospective clients, ensuring all communications are logged and the information is accurate.


  •  A business or marketing qualification would contribute excellently in terms of research and strategic mapping.

Remember to mention gradireland when contacting employers!