This course is taught in a non-traditional manner, designed to help the potential entrepreneur develop their business idea to its potential. Attendance on campus is expected 2 days per week, during which time the student will be based in AITs Midland Innovation and Research Centre (MIRC). Workshops and master classes will be delivered on the themes of Professional Development and Technical Development. Topics will be determined in consideration of the needs of the particular group, and will be targeted to maximise the benefit to each students business, taking into account the skills they already have, and their developmental needs.
Business success is not necessary to succeed on this programme. Rather, the aim of the course is to provide graduates with the toolkit to succeed in any business, large or small, for or not for profit, domestic or global.
As a business owner, you will experience intensive mentoring and advice. You will be expected to take workshops in key business disciplines, focused on the areas necessary for business success. You will be expected to deliver high quality output, for example business plans, marketing material, and documents to support funding pitches. You will develop professional, managerial, technical and personal skills. You will be expected to apply those skills to the development of your business idea. The Business Model Canvas will be the framework used to develop the final business plan.
You will be allocated business mentors, who will assist and encourage you in your endeavour. The mentors will set demanding targets and milestones for you to achieve.
The successful graduate will have the skills to take a business idea from zero, and develop a competent plan to take this idea to the implementation phase. The skills can be used to start or improve your own business, or to work with enterprises already in existence. The knowledge and skills thus achieved will give you the confidence to assess, develop and launch your business. Being a successful business owner is the ultimate opportunity opened up by this programme.