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Institution / Cork Institute of Technology /

Overview
CIT offers two streams for the Master of Business course viz:

• Marketing - Part Time
• Enterprise - Part Time

The overall aim of this programme is to facilitate the further personal and intellectual development of students, encompassing the skills of analysis, interpretation and synthesis within their chosen field of knowledge. Participants will be required to adopt innovative and creative approaches to business related issues and analyse critically business and management problems in a national, international, and global context.

Presentation of the programme consists of lectures, tutorials, case studies, visiting lecturers, etc.

Entry requirements

Admission Requirements
Applications are assessed on a first come first served basis.

Applicants who have a minimum of an Honours Bachelor of Business or cognate degree (Level 8) or cognate discipline (H2.2) or an approved equivalent qualification are eligible to apply for entry to the programme.

Subject to availability, late applications may also be considered.

Duration

2 Years Part-time (4 semesters - September to September).

Delivery
Part-time
No. of weeks per semester: 15
No. of timetable hours week: 9
Which days: Wednesdays: 6.30pm - 9.30pm
Fridays: 3.30pm - 9.30pm
Duration: Four semesters

Number of credits

60

Further enquiries

John Meyler
Department of Organisation and Professional Development
E: john.meyler@cit.ie
T: +353 21 433 5335

Subjects taught

Modules
All modules are worth 5 credits (ECTS) unless otherwise noted.

Semester 1
• International Corporate Strategy
• IT-Enabled Business
• Research Methods

Semester 2
• Applied Corporate Strategy
• Contemporary Issues in Marketing

Semester 3
Group Elective 1
• Innovation & Creativity
• New Venture Management & Growth
• Enterprise Finance & Law

Group Elective 2
• Strategic Marketing Management
• Services Marketing Management
• Applied Marketing Communications

Group Elective 3
• Strategic Issues in Tourism
• Tourism Business Development
• Destination Marketing & Sales

Semester 4
• Research Dissertation (20 ECTS)

Comment

Location: CIT Bishopstown Campus.

Application date

Closing date: 1st September 2017

Course fee

EU Applicants: €5,900

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