Cork Institute of Technology

Public Relations with New Media

Overview

This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications.

By developing student's research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.

Through liaison with PR professionals and by working on 'live' industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high-speed and interactive digital communications.

Mentorship Programme

All students will participate in the Public Relations Mentorship Programme which aims to prepare him/her for a career in the communications industry through a series of presentations and one-to-one contact with industry professionals. Students will prepare a career development plan, liaise with the CIT Careers Service, participate in professional networking, both on and offline and develop important careeroriented skillsets aimed at enhancing employability and career prospects.

Entry requirements

Admission Requirements

Entry requirements for this course will be in accordance with standard Institute admissions procedures. Entrants will be expected to hold minimum of a 2.2 honours degree.

Admission to the course will be on the basis of interview. Applicants without such qualifications will also be considered if they can show an equivalent level of learning gained through practice or any other means (see CIT's policy for Recognition of Prior Learning www.cit.ie/rpl).

Duration

Full-Time: 1 Year (3 Semesters, September to June).

Delivery

Full Time

No. of weeks per semester: 13

No. of timetable hours per week: 16

Which days: Monday to Thursday

Duration: 3 semesters

Part Time:

Applicants may choose to undertake this programme on a part-time basis. Part-time students take modules on a phased basis and achieve the programme qualification over a number of academic years.

Number of credits

M.A.: 90 ECTS

Further enquiries

Enquiries

Emmett Coffey

Department of Media Communications

E: emmett.coffey@cit.ie

T: +353 (0)21 432 6118

Subjects taught

Modules

All modules are worth 5 credits (ECTS) unless otherwise noted.

The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.

Semester 1

PR Theory & Application

Ethics & Social Responsibility

Multimedia Production

Media Writing

Research Methods and Practice

Electives

Brand Management

Digital Marketing Environment

Semester 2

PR and New Media

New Media Production

Cybercultures

Business Communication & Online Writing

Public Relations Campaigns

Electives

Media Law, Ethics & Professional

Practice

Event & Project Management

Enterprise and Innovation

Semester 3

Public Relations MA Project (incorporating Mentorship Programme) 30 ECTS