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Cork Institute of Technology

Public Relations with New Media

Overview
This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications.

By developing student's research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.

Through liaison with PR professionals and by working on 'live' industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high-speed and interactive digital communications.

Mentorship Programme
From September 2017 students will participate in the Public Relations Mentorship Programme. This programme aims to prepare students for a career in the communications industry through a series of presentations and one-to-one contact with industry professionals. Students will prepare a career development plan, liaise with the CIT Careers Service, participate in professional networking, both on and offline and develop important career-oriented skillsets aimed at enhancing employability and career prospects.

Entry requirements

Admission Requirements
Entry requirements for this course will be in accordance with standard Institute admissions procedures. Entrants will be expected to hold minimum of a 2.2 honours degree.

Admission to the course will be on the basis of interview. Recognition of Prior Learning (RPL) will be applicable for candidates entering from the workplace or applying for admission from other institutes.

Duration

Full-Time: 1 Year (3 Semesters, September to June).

Delivery
Full Time
No. of weeks per semester: 13
No. of timetable hours week: 16
Which days: Monday to Thursday
Duration: Three semesters

Part Time: Applicants may choose to undertake this programme on a part-time basis. Part-time students take modules on a phased basis and achieve the programme qualification over a number of academic years.

Number of credits

90 ECTS

Further enquiries

Emmett Coffey
Department of Media Communications
E: emmett.coffey@cit.ie
T: +353 21 432 6118

Subjects taught

Modules
All modules are worth 5 credits (ECTS) unless otherwise noted. The elective modules afford the learner the opportunity to broaden his/her skills set in other disciplines or to deepen his/her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.

SEMESTER 1
PR Theory & Application
Ethics & Social Responsibility
Multimedia Production
Media Writing
Research Methods and Practice

Elective
Strategic Digital Marketing
Strategic Management 1

SEMESTER 2
PR and New Media
New Media Production
Cybercultures
Bus Communication & Online Writing
Public Relations Campaigns

Elective
Media Law, Ethics & Professional Practice
Event & Project Management
The Business Environment

SEMESTER 3
Public Relations MA Project (incorporating Mentorship Programme) 30 ECTS

Comment

Location: CIT Bishopstown Campus

Application date

EU Applicant: Closing date: 18th August 2018.
International Applicant: May 31st 2018.

Course fee

EU Applicants: 4,550
Non-EU Applicants: 12,000

Students should note that the Fees quoted relate to the academic year 2018-2019 only and are subject to change on an annual basis.

Except where stated, course fees cover the cost of tuition only. Registration fees for professional bodies etc. are payable separately to these institutions.

Full-time (On Campus) EU Postgraduate Students will also be liable for the 7 USI Levy.

For further information on the USI levy please go to: http://www.citsu.ie/_7-levy

Students will be notified of their fees by email to their CIT email account and in all cases, course fees must be paid before attending lectures.

Students can check their account balance and pay their fees online at www.cit.ie/pay

Failure to pay fees on time will result in a late payment fee of 10% being applied and students will no longer have access to IT Facilities.

• Where course fees are being funded by an employer, you are asked to seek payment or reimbursement from your employer. Where an employer requires an invoice in their Company name the employer must e-mail fees@cit.ie with the relevant details and the amount of Fees they will be funding.

• For Semesterised courses, students pay for the relevant modules at the beginning of each semester. Payment of fees by laser, debit or credit card can be made online at www.cit.ie/pay or by phoning +353 21 433 5440.

Students should familiarise themselves with the relevant section of the Student Regulations.

Please note that the Fees Office will use your CIT email account for important communications.

Withdrawing from a course
Students who wish to withdrawn from a course must notify the admissions office and complete a withdrawal form. Where Students fail to inform admissions of their withdrawal they will remain liable for any unpaid fees on their accounts. E-mail admissions@cit.ie

Refund Policy
All courses at CIT will run subject to sufficient student numbers. Where a course cannot proceed, applicants will be contacted and advised on alternative study options.

• A full refund will be given to all applicants for courses which do not proceed.

• A full refund will be given to students who withdraw before 5th September.

• Where students pay the online application fee to accept an offer they have 14 days in which to withdraw and claim a full refund provided the course has not commenced.

• A full refund (less 15% administration fee) will be given to applicants for short courses, if requested up to one week after course commencement. No refunds will be given thereafter. A short Course is less than 12 weeks duration.

• A full refund (less 15% administration fee) will be given to applicants for semesterised and full year courses if requested up to one month after the commencement of Semester 1 and before the end of February for Semester 2. No refunds will be given thereafter.

• All applications for refunds must be made on the appropriate Refund Form which can be requested from the CIT Fees Office (email fees@cit.ie).

NB: Students are reminded to ensure that they have clearly understood all the terms of their enrolment with CIT, in particular clauses concerning refunds, deferments, waivers, course transfers, and visa applications (when applicable).

Enrolment and start dates

Application
EU Applicants: Apply online at http://www.cit.ie/course/CRBPRNM9
Closing date: 18th August 2018.

International Student
To apply, please email the following documents to international@cit.ie:

Completed application form available from: http://international.cit.ie/how-to-apply

Plus:
1. Birth Certificate OR Photo Page of Passport Photocopy of either document

2. School Leaving Examination Certificate OR High School Transcript. Include forecast results if final results are not available. (Bachelor Degree Applicants only)

3. Third Level Academic Transcript and Proof of Final Degree (required for transfer and postgraduate applicants)

4. 2 Academic Reference Letters

5. English Language Proficiency score for applicants whose first language is not English. i.e. IELTS Certificate, Minimum accepted score = 6.0 or equivalent (Note: Some courses may require a higher minimum IELTS score.)

6. 1 Passport Sized Photograph

7. Official Translation to English of all documentation which is not in English.