Institution / Cork Institute of Technology
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Public Relations with New Media

This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications.

By developing student’s research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries.

Through liaison with PR professionals and by working on ‘live’ industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high-speed and interactive digital communications.

Mentorship Programme
From September 2017 students will participate in the Public Relations Mentorship Programme. This programme aims to prepare students for a career in the communications industry through a series of presentations and one-to-one contact with industry professionals. Students will prepare a career development plan, liaise with the CIT Careers Service, participate in professional networking, both on and offline and develop important career-oriented skillsets aimed at enhancing employability and career prospects.

Entry requirements

Admission Requirements
Entry requirements for this course will be in accordance with standard Institute admissions procedures. Entrants will be expected to hold minimum of a 2.2 honours degree.

Admission to the course will be on the basis of interview. Recognition of Prior Learning (RPL) will be applicable for candidates entering from the workplace or applying for admission from other institutes.


This is a full-time programme which can be studied part-time,
over two years.

Number of credits


Further enquiries

Emmett Coffey
Department of Media Communications
T: +353 21 432 6118

Subjects taught

All modules are worth 5 credits (ECTS) unless otherwise noted.
The elective modules afford the learner the opportunity to broaden his/ her skills set in other disciplines or to deepen his/ her skills set in the wider professional communications environment. The elective modules offered in any given year are delivered subject to demand and resource availability.

Semester 1
• PR Theory & Application
• Ethics & Social Responsibility
• Multimedia Production
• Media Writing
• Research Methods and Practice

• Strategic Digital Marketing
• Strategic Management 1

Semester 2
• PR and New Media
• New Media Production
• Cybercultures
• Bus Communication & Online Writing
• Public Relations Campaigns

• Media Law, Ethics & Professional Practice
• Event & Project Management
• The Business Environment

Semester 3
• Public Relations MA Project (incorporating Mentorship Programme) 30 ECTS


Location: CIT Bishopstown Campus

Application date

Closing date: 18th August 2017

Course fee

Full Time: EU Applicants €4,500
Non EU Applicants €12,000

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