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Marketing Practice

Overview
The programme offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a reflective journal completed throughout the year, detailing how and what the student has learned from the Masters experience.

This action learning based programme consists of a hybrid array of touch-points with business, facilitating learner engagement with a diverse range of marketing professionals. The programme also incorporates a suite of modules designed specifically to prepare the learner for careers in marketing practice.

The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.

Entry requirements

Admission Requirements
Applicants typically must have a minimum entry requirement of H2.2 in a cognate Level 8 Degree (including at least 20 credits in Marketing). Candidates will be shortlisted and will be required to attend an interview.

Subject to availability, late applications may also be considered.

Duration

1 Year (3 Semesters, September to August).

Delivery
Full-time
No. of weeks per semester: 15
No. of timetable hours week:
Semester 1: circa 16 hours
Semesters 2 & 3: circa 35 hours
Which days: Monday to Friday
Duration: Three semesters

Number of credits

90

Further enquiries

Maurice Murphy
Department of Marketing and
International Business
E: maurice.murphy@cit.ie
T: +353 21 433 5926

or

Conor Kelleher
Department of Marketing and
International Business
E: conor.kelleher@cit.ie
T: +353 21 433 5925

Subjects taught

All modules are worth 5 credits (ECTS) unless otherwise noted.
Semester 1
• Integrated Marketing Practice
• The Digital Message
• Strategic Marketing
• Contemporary Marketing Issues
• Relationship Management
• Business Case Analysis

Semester 2
• Workplace Consultancy - 24 weeks spanning Semester 2 & 3 (45 ECTS)
• Marketing Strategy Simulation
• Online Business Effectiveness

Semester 3
• Workplace Consultancy - 24 weeks spanning Sem. 2 & 3 (45 ECTS)
• Reflective Learning Journal (10 ECTS)

Comment

Location: CIT Bishopstown Campus.

Application date

EU Applicants:
Closing date: 1st September 2019

International Applicant
Closing Date: 31st May 2019.

To apply, please e-mail the following documents to international@cit.ie:
• Completed Application Form: https://international.cit.ie/Applyhere
• Birth Certificate OR Photo Page of Passport – Photocopy of either document
• School Leaving Examination Certificate OR High School Transcript. Include forecast results if final results are not available.
• Academic Transcript and Proof of Final Degree (required for transfer and postgraduate applicants) & Academic Marking/Grading Scheme
• English Language Proficiency score for applicants whose first language is not English. i.e. IELTS Academic Certificate, TOEFL.
• Curriculum Vitae/Résumé

Course fee

EU Applicants: €5,500
Non-EU Applicants: €12,000

Students should note that the Fees quoted relate to the academic year 2019-2020 only and are subject to change on an annual basis.

Except where stated, course fees cover the cost of tuition only. Registration fees for professional bodies etc. are payable separately to these institutions.

Full-time (On Campus) EU Postgraduate Students will also be liable for the €7 USI Levy.

For further information on the USI levy please go to: http://www.citsu.ie/_7-levy

Students will be notified of their fees by email to their CIT email account and in all cases, course fees must be paid before attending lectures.

Students can check their account balance and pay their fees online at www.cit.ie/pay

Failure to pay fees on time will result in a late payment fee of 10% being applied and students will no longer have access to IT Facilities.

• Where course fees are being funded by an employer, you are asked to seek payment or reimbursement from your employer. Where an employer requires an invoice in their Company name the employer must e-mail fees@cit.ie with the relevant details and the amount of Fees they will be funding.

• For Semesterised courses, students pay for the relevant modules at the beginning of each semester. Payment of fees by laser, debit or credit card can be made online at www.cit.ie/pay or by phoning +353 21 433 5440.

Students should familiarise themselves with the relevant section of the Student Regulations.

Please note that the Fees Office will use your CIT email account for important communications.

Withdrawing from a course
Students who wish to withdrawn from a course must notify the admissions office and complete a withdrawal form. Where Students fail to inform admissions of their withdrawal they will remain liable for any unpaid fees on their accounts. E-mail admissions@cit.ie

Refund Policy
All courses at CIT will run subject to sufficient student numbers. Where a course cannot proceed, applicants will be contacted and advised on alternative study options.

• A full refund will be given to all applicants for courses which do not proceed.

• A full refund will be given to students who withdraw before 5th September.

• Where students pay the online application fee to accept an offer they have 14 days in which to withdraw and claim a full refund provided the course has not commenced.

• A full refund (less 15% administration fee) will be given to applicants for short courses, if requested up to one week after course commencement. No refunds will be given thereafter. A short Course is less than 12 weeks duration.

• A full refund (less 15% administration fee) will be given to applicants for semesterised and full year courses if requested up to one month after the commencement of Semester 1 and before the end of February for Semester 2. No refunds will be given thereafter.

• All applications for refunds must be made on the appropriate Refund Form which can be requested from the CIT Fees Office (email fees@cit.ie).

NB: Students are reminded to ensure that they have clearly understood all the terms of their enrolment with CIT, in particular clauses concerning refunds, deferments, waivers, course transfers, and visa applications (when applicable).

Enrolment and start dates

Contact the college for the next start date.

Remember to mention gradireland when contacting institutions!