Institution / Cork Institute of Technology
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Marketing Practice

The programme offers graduates a degree that will render them more employable by enhancing their ability to contribute to the real needs of the business community. The hybrid nature of the programme will turn Marketing Graduates into Marketing Practitioners with an array of action learning components; incorporating live assignments, specialised workshops, marketing strategy simulation and an industry-based marketing consultancy. There will also be a reflective journal completed throughout the year, detailing how and what the student has learned from the Masters experience.

This action learning based programme consists of a hybrid array of touch-points with business, facilitating learner engagement with a diverse range of marketing professionals. The programme also incorporates a suite of modules designed specifically to prepare the learner for careers in marketing practice.

The aim of this programme is to provide the learner with an advanced range of high level knowledge and skills in order to establish a more solid foundation for a successful career as a marketing professional.

Entry requirements

Admission Requirements
Applicants typically must have a minimum entry requirement of H2.2 in a cognate Level 8 Degree (including at least 20 credits in Marketing). Candidates will be shortlisted and will be required to attend an interview.

Subject to availability, late applications may also be considered.


1 Year (3 Semesters, September to August).

No. of weeks per semester: 15
No. of timetable hours week:
Semester 1: circa 16 hours
Semesters 2 & 3: circa 35 hours
Which days: Monday to Friday

Number of credits


Further enquiries

Maurice Murphy
Department of Marketing and
International Business
T: +353 21 433 5926

Conor Kelleher
Department of Marketing and
International Business
T: +353 21 433 5925

Subjects taught

All modules are worth 5 credits (ECTS) unless otherwise noted.
Semester 1
• Integrated Marketing Practice
• The Digital Message
• Strategic Marketing
• Contemporary Marketing Issues
• Relationship Management
• Business Case Analysis
• Online Business Effectiveness

Semester 2
• Workplace Consultancy -
24 weeks spanning Semester 2 & 3 (45 ECTS)
• Marketing Strategy Simulation

Semester 3
• Workplace Consultancy -
24 weeks spanning Sem. 2 & 3 (45 ECTS)
• Reflective Learning Journal (10 ECTS)


Location: CIT Bishopstown Campus.

Application date

Closing date: June 7th 2017

Course fee

EU Applicants: €5,500
Non EU Students: €12,000

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