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Digital Marketing Strategy

Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offers a vibrant complement to traditional marketing.

Over the last few years, more and more companies have shifted their Marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, CIT has launched an innovative Masters in Digital Marketing Strategy programme.

CIT has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.

The Masters in Digital Marketing Strategy is a part-time, two year Level 9 course (90 ECTS) aimed at those working in traditional and digital marketing or those aspiring towards a senior position that require a solid foundation in multiple aspects of Digital Marketing.

This part-time course is offered in both online and face-to-face mode. In face-to-face mode the course is delivered on campus on Saturday's and weekday evenings. In online mode the course is delivered entirely at a distance using a range of synchronous and asynchronous tools (for more on CIT's model of online delivery please see

Entry requirements

Admission requirements
1. Candidates ideally should have attained at least a H22 degree in a cognate area (an area related to business, media or visual communications).

2. Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.


This programme is offered in online and on-campus part time mode.

Indicative face-to-face timetable
Semester 1: 4 Saturdays and 15 Tuesday evenings (Semester 1 comprises the Certificate in Digital Marketing)

Semester 2: 6 Saturdays and 15 Wednesday evenings

Semester 3: 6 Saturdays and 15 Wednesday evenings

Semester 4: Independent Research activity with Supervision support from CIT.

Number of credits


Further enquiries

Vivienne Griffin
T: 021 4326120

Subjects taught

Semester 1
Digital Marketing Environment
Social Media & Digital Advertising
Website Optimisation & Analytics
Strategy for Digital Marketing

Semester 2
Digital Strategy Development
Digital Advertising & Analytics
Professional Development for Marketing
Elective: The Digital Consumer
Elective: E-Commerce & Goal Driven Sites

Semester 3
Integrated Strategy & Planning
Search Engine Optimisation & Analytics
Action Research Methods
Elective: Digital Brand Development
Elective: Lead Generation & Enabling Sales

Semester 4
Applied Digital Marketing Project
(Action Research)

Assessment method

All assessment for both modes is by project work, reports and similar mechanisms; there are no final terminal exams.

Application date

EU Applicants:
Closing date: 30th June 2019

International Applicant
Closing Date: 31st May 2019.

To apply, please e-mail the following documents to
• Completed Application Form:
• Birth Certificate OR Photo Page of Passport – Photocopy of either document
• School Leaving Examination Certificate OR High School Transcript. Include forecast results if final results are not available.
• Academic Transcript and Proof of Final Degree (required for transfer and postgraduate applicants) & Academic Marking/Grading Scheme
• English Language Proficiency score for applicants whose first language is not English. i.e. IELTS Academic Certificate, TOEFL.
• Curriculum Vitae/Résumé

Course fee

EU Applicants: €7,500 payable over 2 years.
Non EU Applicants: €12,000.

Students should note that the Fees quoted relate to the academic year 2019-2020 only and are subject to change on an annual basis.

Except where stated, course fees cover the cost of tuition only. Registration fees for professional bodies etc. are payable separately to these institutions.

Full-time (On Campus) EU Postgraduate Students will also be liable for the €7 USI Levy.

For further information on the USI levy please go to:

Students will be notified of their fees by email to their CIT email account and in all cases, course fees must be paid before attending lectures.

Students can check their account balance and pay their fees online at

Failure to pay fees on time will result in a late payment fee of 10% being applied and students will no longer have access to IT Facilities.

• Where course fees are being funded by an employer, you are asked to seek payment or reimbursement from your employer. Where an employer requires an invoice in their Company name the employer must e-mail with the relevant details and the amount of Fees they will be funding.

• For Semesterised courses, students pay for the relevant modules at the beginning of each semester. Payment of fees by laser, debit or credit card can be made online at or by phoning +353 21 433 5440.

Students should familiarise themselves with the relevant section of the Student Regulations.

Please note that the Fees Office will use your CIT email account for important communications.

Withdrawing from a course
Students who wish to withdrawn from a course must notify the admissions office and complete a withdrawal form. Where Students fail to inform admissions of their withdrawal they will remain liable for any unpaid fees on their accounts. E-mail

Refund Policy
All courses at CIT will run subject to sufficient student numbers. Where a course cannot proceed, applicants will be contacted and advised on alternative study options.

• A full refund will be given to all applicants for courses which do not proceed.

• A full refund will be given to students who withdraw before 5th September.

• Where students pay the online application fee to accept an offer they have 14 days in which to withdraw and claim a full refund provided the course has not commenced.

• A full refund (less 15% administration fee) will be given to applicants for short courses, if requested up to one week after course commencement. No refunds will be given thereafter. A short Course is less than 12 weeks duration.

• A full refund (less 15% administration fee) will be given to applicants for semesterised and full year courses if requested up to one month after the commencement of Semester 1 and before the end of February for Semester 2. No refunds will be given thereafter.

• All applications for refunds must be made on the appropriate Refund Form which can be requested from the CIT Fees Office (email

NB: Students are reminded to ensure that they have clearly understood all the terms of their enrolment with CIT, in particular clauses concerning refunds, deferments, waivers, course transfers, and visa applications (when applicable).

Enrolment and start dates

Contact the college for the next start date.

Remember to mention gradireland when contacting institutions!