Institution / Cork Institute of Technology
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Digital Marketing Strategy

Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offers a vibrant complement to traditional marketing. Over the last few years, more and more companies have shifted their Marketing budgets towards Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, CIT has launched an innovative Masters in Digital Marketing Strategy programme. CIT has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.

The Masters in Digital Marketing Strategy is a part-time, two year Level 9 course (90 ECTS) aimed at those working in traditional and digital marketing or those aspiring towards a senior position that require a solid foundation in multiple aspects of digital marketing. The course will be delivered from CIT’s Bishopstown campus during Saturdays and weekday evenings, or onlne.

Entry requirements

1. Candidates ideally should have attained at least a H2.2 degree in a cognate area (an area related to business, media or visual communications).

2. Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.


Part-time: 4 semesters. Also available as an online programme.

Indicative Timetable
• Stage 1/ Semester 1:
4 Saturdays and 15 Tuesday evenings (those that have completed the Certificate in Digital Marketing have completed Semester 1 already)

• Stage 1/Semester 2: 6 Saturdays and 15 Wednesday evenings

• Stage 2/Semester 1: 6 Saturdays and 15 Wednesday evenings

• Stage 2/Semester 2: Independent Research activity with Supervision support from CIT.

Further enquiries

Dr Pio Fenton
T: +353 21 433 592220

Subjects taught

Stage 1/Semester 1
Digital Marketing Environment
Social Media & Digital Advertising
Website Optimisation & Analytics

Stage 1/Semester 2
Digital Strategy Development
Digital Advertising & Analytics
Elective: The Digital Consumer
Elective: E-Commerce & Goal Driven Sites
Professional Development for Marketing

Stage 2/Semester 1
Integrated Strategy & Planning
Search Engine Optimisation & Analytics
Elective: Digital Brand Development
Elective: Lead Generation & Enabling Sales
Action Research Methods

Stage 2/Semester 2
Applied Digital Marketing Project
Action Research)

Course fee

€7,500 payable over 2 years.

Enrolment and start dates

Institute staff will be in attendance during each session to offer career guidance and assistance.

All part-time programmes at CIT will run subject to sufficient student numbers. Where a programme cannot proceed, applicants will be contacted and advised on alternative study options.

Information/Registration for the academic year beginning September 2017 will take place from 6.00pm to 8.00pm on the following dates:

Tuesday 5th September 2017
CIT Bishopstown Campus

Business: Business Studies & Accounting, Marketing, and Human Resource Management.

Humanities: Cookery, Bar Operations, Hospitality Management, and Counselling & Psychotherapy.

Media: Media Production, Radio Broadcast Media, Journalism, E-learning, and Digital Media.

Wednesday 6th September 2017
CIT Bishopstown Campus

Engineering: Biopharmaceutical, Civil, Structural & Environmental, Good Manufacturing Practice, Construction, Mechanical, Biomedical, Advanced Manufacturing & Manufacturing Systems, Supply Chain & Transport Management, Transport & Automobile, and Welding.

Science & Informatics: Applied Physics & Instrumentation, Quality Assurance/Management, Computing, and Mathematics.

Thursday 7th September 2017
CIT Crawford College of Art & Design

Please note: Enrolment will take place at the CIT Crawford College of Art & Design, Sharman Crawford Street, Cork, from 6.00pm to 8.00pm.

Art Therapy, Art & Design Education, Teaching Visual Arts for Primary & Early Years Education, Weekend Courses, and Short Courses (Life Drawing/Painting/Photography/Pottery/Stained Glass/Art Portfolio Preparation).

Course & Module Information, and to apply online, visit

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