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Digital Marketing Strategy

Digital Marketing allows companies to connect with and understand their customers in the newest and most exciting of ways. It can be thought of as a set of strategies and tools that, due to their reach and measurability, offers a vibrant complement to traditional marketing.

Over the last few years, more and more companies have shifted their Marketing Budgets towards Digital Marketing. With this trend set to continue, and an everwidening set of tools available, CIT offers an innovative Masters in Digital Marketing Strategy programme.

CIT has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.


The Masters in Digital Marketing Strategy is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to a point of expertise in the context of an overall strategic perspective.

CIT's panel of lecturers has substantial commercial experience, and is drawn from a range of local, national and international companies that lead the way in digital marketing. This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.

The course is delivered at CIT's Bishopstown campus. All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.

Entry requirements

Admission requirements
1. Candidates ideally should have attained at least a H22 degree in a cognate area (an area related to business, media or visual communications).

2. Degree-holders from non-cognate areas will be considered provided that these candidates can demonstrate significant relevant industrial experience.


Full Time 1 year (3 semesters)

Part Time This programme is offered online and on-campus part-time mode


Full Time
No of weeks per semester: 13
No of timetabled hours per week: 12
Which days: Monday to Friday
Duration: 1 Year (3 semesters)

Part Time
Semester 1: 4 Saturdays and 15 Tuesday evenings (Semester 1 comprises the Certificate in Digital Marketing)

Semester 2: 6 Saturdays and 15 Wednesday evenings

Semester 3: 6 Saturdays and 15 Wednesday evenings

Semester 4: Independent Research activity with Supervision support from CIT

Number of credits

MSc.: 90 ECTS

Further enquiries

Vivienne Griffin
Department of Marketing & International Business
T: +353 (0)21 432 6120

Subjects taught

Semester 1
Digital Marketing Environment
Social Media & Digital Advertising
Website Optimisation & Analytics
Strategy for Digital Marketing

Semester 2
Digital Strategy Development
Digital Advertising & Analytics
Professional Development for Marketing
Elective: The Digital Consumer
Elective: E-Commerce & Goal Driven Sites

Semester 3
Integrated Strategy & Planning
Search Engine Optimisation & Analytics
Action Research Methods
Elective: Digital Brand Development
Elective: Lead Generation & Enabling Sales

Semester 4
Applied Digital Marketing Project
(Action Research)


LOCATION CIT Bishopstown Campus

Assessment method

All assessment for both modes is by project work, reports and similar mechanisms; there are no final terminal exams.

Application date

EU Applicants: Apply online at
Closing date: 31st August 2020

Non-EU Applicants:
Application closing date: 31st May

Course fee

EU Applicants: €7,500 payable over 2 years
Non-EU Applicants: €12,000

Enrolment and start dates

Contact the college for the next start date.

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