The Postgraduate Diploma is designed to provide all the specialist knowledge necessary to develop, implement and manage digital strategies for companies and organisations across all industries.
Get an in-depth understanding of all key channels, industry techniques & tools within digital marketing allowing you to speak confidently about digital strategy & reporting at boardroom level.
Be able to predict how much it will cost to acquire customers and grow your business online. Students can use all the above as a framework for all digital business strategies going forward in their own organisations.
The Postgraduate Diploma consists of 140 hours of Digital Marketing content - (Approx 46 three hour Modules) and two assignments.
The programme includes the following streams Search Marketing, Mobile Marketing, Social Media Marketing, Strategy & Planning and General Digital Marketing.