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Digital Marketing

The Postgraduate Diploma is designed to provide all the specialist knowledge necessary to develop, implement and manage digital strategies for companies and organisations across all industries.

Get an in-depth understanding of all key channels, industry techniques & tools within digital marketing allowing you to speak confidently about digital strategy & reporting at boardroom level.

Be able to predict how much it will cost to acquire customers and grow your business online. Students can use all the above as a framework for all digital business strategies going forward in their own organisations.

The Postgraduate Diploma consists of 140 hours of Digital Marketing content - (Approx 46 three hour Modules) and two assignments.

The programme includes the following streams – Search Marketing, Mobile Marketing, Social Media Marketing, Strategy & Planning and General Digital Marketing.

Entry requirements

To apply for the Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements;

•You must hold a recognised third level honours degree in a relevant discipline (minimum second class honours)

•You must have significant and relevant work experience (minimum 2 years).

•you must have been awarded one of our professional diplomas

All applicants must demonstrate an interest in and aptitude for digital marketing and may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent. Please note these are minimum requirements and are not an automatic entry to the Programme. Admission is at the discretion of the DMI.

Further enquiries

Head Office Address
Digital Marketing Institute
Marina House,
11 – 13 Clarence Street,
Dun Laoghaire,
Co Dublin,
Phone:+353 (1) 531 1200



The Digital Marketing Institute is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

This award has been credit rated by SQA at Level 11 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 11 corresponds to level 7 on the European Qualifications Framework (EQF).

Objectives & Outcomes

At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies that will allow you to fast-track your career or business.

You will also gain a fantastic network of Digital Marketing peers made up of your classmates and lecturers. Our class network system helps you to stay in touch with classmates and lecturers long after you complete your studies. You can share experiences, get advice and keep up to date with everyone’s progress. Whether it’s securing a new job, moving up in your current organisation, growing your company’s brand or smashing sales targets this course is pivotal in helping you reach your Digital Marketing goals.

There is a notable skills gap in the Digital Marketing industry right now. Your commitment to undertaking a Postgraduate Diploma will undoubtedly pay off as you become sought after in the industry and/or secure your career path in your current organisation.

Who Should Attend?
•Marketing Professionals - to add online to the marketing mix and get the most out of their Digital Marketing channels
•Graduates of other disciplines – to re-train or upskill in an industry that is continually crying out for qualified candidates
•Sales Professionals – to learn how to successfully utilise Digital Marketing for lead generation
•Sole Traders and Small Business Owners – to find out what online marketing channels would work for your business and how to implement your Digital Marketing strategy
•CEOs of large companies – to make informed strategic decisions for your business and keep on top of the trend
•Job Seekers – to gain certification and knowledge in a truly niche industry with many jobs and exciting career opportunities

Remember to mention gradireland when contacting institutions!