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Marketing

Aims of the Programme
The aim of the MSc in Marketing is to enhance the prospects of its graduates in the job market and enable them to obtain entry into a variety of roles ranging from junior executive to senior marketing positions in a range of organisations both nationally and internationally. The programme is at Level 9 on the National Framework of Qualifications and with the combination of taught and research stage, it provides added value for both learners and employers.

The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.

Who is the Programme aimed at?
The MSc in Marketing is a programme which has been purposely created to meet the needs of recently qualified business or marketing graduates. It seeks to further enhance students’ existing knowledge of marketing theories and practice and inspires students to pursue challenging senior career opportunities in the marketing profession. In today’s maturing and competitive marketing landscape, the MSc in Marketing will equip students with the knowledge and skills necessary at senior level marketing positions.

Key Features of the Programme
Key features include:
- It is delivered in small class groups which support individual learning needs

- It offers a highly supportive environment in which to learn

- It takes a global perspective

- Module content is strategic in nature and directly relates to the business world

- Delivery balances contemporary marketing theory and practice

- A rigorous scientific research approach is applied throughout the programme

- Authentic assessment strategies are employed

Programme Structure
The programme is structured in two sequential stages. Stage 1 is a taught component, contributing 60 credits. Stage 2 is a supervised dissertation, contributing 30 credits. The dissertation provides students with the opportunity to critically review the literature in any part of the taught syllabus.

Suited to: Marketing and Business Graduates.

Entry requirements

The minimum entry requirements for the MSc in Marketing and associated streams are:

- A minimum second-class honours degree (2.2) in a Level 8 business degree from a recognised third-level institution or

- An equivalent professional qualification such as ACCA or CIMA

- If an individual holds a non-business Level 8 degree but has at least three years’ marketing experience, they may also be considered

- For applicants whose first language is not English, the minimum English language requirement for entry to the programme is IELTS score 6.5 (or equivalent)

Duration

Full-time: 1 Year.
Part-time: 2 Years (two evenings per week).

Full-time
For full-time students, the taught component consists of eight modules. Successful completion of the taught component stage allows you to move on to the dissertation stage.

Part-time
For part-time students, delivery of the programme is structured over four taught semesters. During each semester, students are typically required to attend lectures on two evenings per week and occasional weekend workshops.

Careers or further progression

Career Opportunities
Graduates of the MSc in Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations and Marketing Consultancy.

Further enquiries

Postgraduate Admissions Office,
Dublin Business School,
13/14 Aungier Street,
Dublin 2,
Ireland
T: +353 1 4177500
F: +353 1 4177543
E: admissions@dbs.ie

Subjects taught

Stage 1
Strategic Marketing Management
The Changing Consumer
Personal and Professional Development
Research Methods 1
Research Methods 2
Integrated Marketing Communications in a Digital Age

Electives (Choose 2)
Strategic Selling/Global marketing
Marketing Innovations
Developing Digital Media
Web Marketing Practice

Stage 2
MSc Award:
Dissertation

Comment

Postgraduate School of Business and Law:
Built on a reputation of “Excellence through Learning”, the School of Business and Law prides itself on its ability to design and deliver programmes which are academically rigorous and innovative whilst ensuring they meet the demands of an ever changing global business community. The Postgraduate School of Business was launched on the strength of the College’s excellent reputation of delivering undergraduate business degrees. Opened in 1992 the School has expanded its suite of programmes to include Postgraduate Higher Diplomas, MSc and MBA across a variety of business disciplines including administration, marketing, HRM, business strategy, law, information technology and finance. As a student of Dublin Business School you will be a key participant and driver of your learning experience. You can expect to be constantly challenged and invited to participate in group discussion and presentations.

This is facilitated through our focus on individual attention to all our students. A key aspect of your development lies in the dedication of the faculty to your success. All faculty members are experienced tutors who are specialists in their chosen field. As well as being highly qualified academically, they also bring a wealth of industry experience to the classroom. Our tutors are actively engaged in consultancy and research and this feeds directly into your learning experience. With a dedicated postgraduate facility incorporating state-of-the-art classrooms, syndicate meeting rooms and a specialist library you will find yourself quickly becoming part of a community of likeminded people coming from diverse backgrounds which will further enhance both your academic and personal development during your time with us.

Assessment method

Assessment Methods
Subjects will be assessed for the MSc in Marketing through continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers from leading Irish and multi-national companies and will participate in practical workshops with academics and practitioners.

Enrolment and start dates

EU APPLICANTS
Applicants should complete the appropriate application form and submit it online or return it to the Postgraduate Admissions Office along with the following documentation:

- Academic Transcripts (original and official english translation where issued in another language). Applicants who have previously attended DBS do not need to provide this documentation

- Proof of Identification (birth certificate, drivers licence or passport)

- Detailed Curriculum Vitae

- Proof of English (i.e. IELTS, TOEFL or equivalent) where full-time study has been conducted in a language other than English or applicants whose first language is not English

- Academic/business references (ideally one academic and one business). These are not required for Business programmes

Please see programme content for any course specific additional application procedures and specific minimum entry requirements including English language if applicable.

In addition to the above, in the instance of Non-EU applicants who have residency in Ireland:

- A copy of your GNIB (Garda National Immigration Bureau) Card, work permit (if applicable) and passport

- The letter that was issued to you by the Department of Justice, Equality and Law Reform stating why you were provided with the above documentation.

Applications can be made online at www.dbs.ie or by contacting the Admissions Office for an application form.

For further information please contact:
The Postgraduate Admissions Office
Dublin Business School
13/14 Aungier Street,
Dublin 2
T: +353 1 4177500
F: +353 1 4177543
E: admissions@dbs.ie
W: www.dbs.ie

NON-EU Applicants:
Non-EU Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:

- Academic Transcripts (original and official english translation where issued in another language). Applicants who have previously attended DBS do not need to provide this documentation

- Proof of Identification (passport)

- Detailed Curriculum Vitae

- Proof of English (i.e. IELTS, TOEFL or equivalent) where full-time study has been conducted in a language other than English or applicants whose first language is not English

- Academic/business references (ideally one academic and one business). These are not required for Business programmes

- A copy of your GNIB (Garda National Immigration Bureau) card, work permit (if applicable)

Please see programme content for any course specific additional application procedures and specific minimum entry requirements.

Applications can be made online at www.dbs.ie or by contacting the International Admissions Office for an application form. For further information please contact:

The International Admissions Office
Dublin Business School
13/14 Aungier Street,
Dublin 2, Ireland
T: +353 1 4177500
F: +353 1 4177543
E: international@dbs.ie
W: www.dbs.ie

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