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Marketing

Overview
The aim of the MSc in Marketing is to enhance the prospects of its graduates in the job markets and enable them to obtain entry into a variety of roles ranging from junior executive to senior marketing positions in a range of organisations both nationally and internationally. The programme is at Level 9 on the National Framework of Qualifications and with the combination of taught and research stage, it provides added value for both learners and employers.The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.

• It is delivered in small class groups which support individual learning needs
• It offers a highly supportive environment in which to learn
• It takes global perspective
• Module content is strategic in nature and directly relates to the business world
• Delivery balances contemporary theory and practice
• A rigorous scientific research approach is applied throughout the programme
• Authentic assessment strategies are employed

The MSc in Marketing is a programme which has been purposely created to meet the needs of recently qualified business or marketing graduates. It seeks to further enhance students existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the marketing profession. In today’s maturing and competitive marketing landscape, this MSc in Marketing will equip students with the knowledge and skills necessary at senior level marketing positions.

Structure
The programme is structured in two sequential stages. Stage 1 is a wholly taught component, contributing 60 credits. Stage 2 is a supervised dissertation, contributing 30 credits. The dissertation provides you with the opportunity to critically review the literature in any part of the taught syllabus.

For full-time students, the taught component consists of 8 modules. Successful completion of the taught component stage allows you to move on to the dissertation stage.

For part-time students, delivery of the programme is structured over 4 taught semesters. During each semester, students are typically required to attend lectures on two evenings per week and occasional weekend workshops.

Entry requirements

The minimum entry requirements for the MSc in Marketing and associated stream are:

• A minimum Second Class Honours Degree (2.2) in a Level 8 Business degree from a recognised third level institution or

• An equivalent professional qualification such as ACCA or CIMA

• If an individual holds a non‐business Level 8 degree but has three years marketing experience, they may also be considered

• For applicants whose first language is not English, the minimum English language requirement for entry to the programme is IELTS score 6.5 (or equivalent).

Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:
• Academic Transcripts (Original & Official English Translation where issued in another language). Applicants who have previously attended DBS need not provide this documentation.

• Proof of Identification (Birth Certificate, Drivers Licence or Passport)

• Detailed Curriculum Vitae

• Proof of English (i.e. IELTS, TOEFL or equivalent) where full time study has been conducted in a language other than English or applicants whose first language is not English

• Academic/ Business References - Ideally one Academic & one Business

Please see programme content for any course-specific additional application procedures. In addition to the above, in the instance of Non-EU applicants who have residency in Ireland:

• A copy of your GNIB (Garda National Immigration Bureau) Card, Work permit (if applicable) & Passport

• The letter that was issued to you by the Department of Justice, Equality & Law Reform stating why you were provided with the above documentation.

Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:
• Academic documents
• Academic transcripts
• Proof of English (i.e. IELTS, TOEFL or equivalent)
• A Curriculum Vitae
• References from your employer/school/college
• A statement of purpose
• A copy of your passport

Please note that copies of all documentation must be submitted, and that it must be translated into English where issued in another language. Please do not send original documents as these will not be returned. Dublin Business School has a number of overseas offices and representatives worldwide. Please contact us if you wish to receive further details on your closest DBS representative.

Duration

Full-time: 1 Year
Part-time: 2 Years
January intake: 18 months

Careers or further progression

Career Opportunities
Graduates of the MSc in Marketing will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including Marketing Management, Market Research, Brand Management, Advertising & Public Relations and Marketing Consultancy.

Further enquiries

Postgraduate Admissions Office,
Dublin Business School,
13/14 Aungier Street,
Dublin 2,
Ireland
T: +353 1 4177500
F: +353 1 4177543
E: admissions@dbs.ie

Subjects taught

The MSc in Marketing has the following content at stages 1 & 2.
• Strategic Marketing Management
• The Changing Consumer
• Personal & Professional Development
• Research Methods 1
• Research Methods 2
• Integrated Marketing Communications in a Digital Age
• Strategic Selling/Global marketing
• Marketing Innovations
• Developing Digital Media
• Web Marketing Practice
• Dissertation

Comment

Awarding Body: Quality & Qualifications Ireland (QQI)
Award: Masters Degree
NFQ Level: Level 9
Award Title: Master of Science in Marketing
Award Type: Major

Assessment method

Subjects will be assessed through continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers from leading Irish and multi-national companies and will participate in practical workshops with academics and practitioners.

Enrolment and start dates

DBS are pleased to announce that we are offering a January 2017 intake, for full-time students.

We are now accepting applications for programmes taking place in 2017. Contact our admissions team for more information

Email: admissions@dbs.ie Phone: 01 417 7500
Opening times: Monday to Friday 8:45am to 5:15pm

Remember to mention gradireland when contacting institutions!