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Marketing - Digital Media Stream

The MSc in Marketing (Digital Media Stream) is the programme which has been purposely designed to meet the needs of recently qualified business (with marketing) or marketing graduates. It seeks to further enhance students' existing knowledge of marketing theories and practice, and who aspire to pursuing challenging senior career opportunities in the digital marketing profession. In today's competitive marketing landscape, this specialist MSc in Marketing (Digital Media Stream) programme will equip students with the knowledge and skills necessary at senior level marketing positions in an ever changing digital environment.The programme is academically challenging and strategically relevant in advanced marketing and will equip students with current and emerging theories that inform and comment upon the new practices of marketing within the digital media arena.

The MSc in Marketing (Digital Media Stream) is designed to produce graduates capable of making a difference in the marketing and digital media arena. It incorporates the latest academic and industry thinking to ensure that it is leading edge in all respects. The course is taught by a combination of experienced academic staff and senior industry practitioners, giving students a unique insight into the realities of this competitive area. Students are encouraged to combine theoretical knowledge with real commercial experience in a variety of marketing situations.

• Designed to appeal to students who wish to enhance their skills in their understanding of digital media issues within the marketing context
• Digital media incorporated into the programme will allow students the opportunity to experience digital technologies in today's marketing environment
• The programme will fast track students understanding the industry and gaining the skills needed to secure exciting marketing roles with leading brands and agencies around the world.
• The programme will encourage students to apply a comprehensive range of analytical skills and critical thinking through the analysis of industry best practice
• The programme format will allow for a stimulating learning environment bringing together a faculty of experts and leaders from the digital marketing environment.
• Development of research skills necessary for students to successfully undertake dissertation project.

For full-time students of the MSc Marketing (Digital Media Stream), the taught component consists of 8 modules. Successful completion of the taught component stage allows you to move on to the dissertation stage.

For part-time students, delivery of the programme is structured over 4 taught semesters. During each semester, students are typically required to attend lectures on two evenings per week and occasional weekend workshops.

Entry requirements

The minimum entry requirements for the MSc in Marketing and associated stream are:

• A minimum Second Class Honours Degree (2.2) in a Level 8 Business degree from a recognised third level institution or

• An equivalent professional qualification such as ACCA or CIMA

• If an individual holds a non‐business Level 8 degree but has three years marketing experience, they may also be considered

• For applicants whose first language is not English, the minimum english language requirement for entry to the programme is IELTS score 6.5 (or equivalent).

Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:
• Academic Transcripts (Original & Official English Translation where issued in another language). Applicants who have previously attended DBS need not provide this documentation.

• Proof of Identification (Birth Certificate, Drivers Licence or Passport)

• Detailed Curriculum Vitae

• Proof of English (i.e. IELTS, TOEFL or equivalent) where full time study has been conducted in a language other than English or applicants whose first language is not English

• Academic/ Business References - Ideally one Academic & one Business

Please see programme content for any course-specific additional application procedures. In addition to the above, in the instance of Non-EU applicants who have residency in Ireland:

• A copy of your GNIB (Garda National Immigration Bureau) Card, Work permit (if applicable) & Passport

• The letter that was issued to you by the Department of Justice, Equality & Law Reform stating why you were provided with the above documentation.

Applicants should complete the appropriate application form and return it to the Postgraduate Admissions Office along with the following documentation:
• Academic documents
• Academic transcripts
• Proof of English (i.e. IELTS, TOEFL or equivalent)
• A Curriculum Vitae
• References from your employer/school/college
• A statement of purpose
• A copy of your passport

Please note that copies of all documentation must be submitted, and that it must be translated into English where issued in another language. Please do not send original documents as these will not be returned. Dublin Business School has a number of overseas offices and representatives worldwide. Please contact us if you wish to receive further details on your closest DBS representative.


Full-time: 1 year
Part-time: 2 years

Careers or further progression

Career Opportunities
Graduates of the MSc in Marketing will acquire specialised skills and competencies that will enable them to pursue positions in challenging senior career opportunities in the marketing and digital media professions including marketing management, market research, brand management, advertising and public relations, and marketing consultancy. Graduates of this programme will be one of the first groups of people to obtain a postgraduate qualification in this area and will be equipped to fill the skills gaps identified by the government and industry.

Further enquiries

Postgraduate Admissions Office,
Dublin Business School,
13/14 Aungier Street,
Dublin 2,
T: +353 1 4177500
F: +353 1 4177543

Subjects taught

The MSc in Marketing (Digital Media Stream) has the following content at stages 1 & 2.
• Strategic Marketing Management
• The Changing Consumer
• Personal & Professional Development
• Research Methods 1
• Research Methods 2
• Integrated Marketing Communications in a Digital Age
• Developing Digital Media
• Web Marketing Practice
• Dissertation


Awarding Body: Quality & Qualifications Ireland (QQI)
Award: Masters Degree
NFQ Level: Level 9
Award Title: Master of Science in Marketing
Award Type: Major

Assessment method

Subjects will be assessed through a combination of end of semester examination and continuous assessment. Students are involved in group projects, oral presentations, poster presentations and real life company case analysis. Students will also be exposed to guest lecturers from leading Irish and multi-national companies and will participate in practical workshops with academics and practitioners.

Enrolment and start dates

We are now accepting applications for programmes taking place in 2017. Contact our admissions team for more information

Email: Phone: 01 417 7500
Opening times: Monday to Friday 8:45am to 5:15pm

Remember to mention gradireland when contacting institutions!