Electronic Commerce - Business

The MSc in Electronic Commerce is designed for graduates of business and computing degrees who want to advance their careers in the growing ICT industry in Ireland and abroad.

The programme is designed to produce the kind of digital business technologists, managers, entrepreneurs and innovators in greatest demand by the information economy.

Jointly delivered by DCU Business School and the School of Computing, you will be equipped with a powerful combination of technological and business skills by working on applied projects in electronic commerce.

Why do this course?
This programme is ranked in the World's Top 20 Master's in Electronic Commerce by Eduniversal and has been awarded the prestigious EPAS accreditation.

DCU Business School, accredited by AACSB, has an established international reputation for high quality graduates.

Designed and continually updated in conjunction with both leading industry and academic experts.

Lectures are delivered by experienced international and Irish experts from industry and practice.

Students have the opportunity to undertake a 3 week summer school at a leading international university.

Students will take a number of key management based modules, with a specific focus on electronic commerce. Digital Business equips students with a strong conceptual foundation by studying in detail the concepts underpinning the electronic marketplace and the associated business, technological and societal implications. The challenges organisations face when introducing information technology and the choices management make when leading such large-scale IT-enabled change initiatives are explored in the Organisation and Management in the Networked Era module. Students will analyse and select the most appropriate business modelling tool or technique for problem situations in Business Process Innovation. Students will have the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea in E-Commerce and Entrepreneurship.

Students will also take a number of computing based modules. Information Access aims to familiarise students' with aspects of information management which impact the way we create, organise, manage and use information in society today. eCommerce Infrastructure introduces students to the principles and techniques for the development of software applications supporting eCommerce sites and activities. Risk, Regulation & Ethics in e-Commerce gives students an understanding of the challenges that managers encounter in the digital realm and gives them an increased ability to make sound business judgements in managing the digital enterprise. The Object Orientated Programming module aims to give the students a foundation in Java Programming, while students are introduced the tools and techniques for constructing, optimising and maintaining websites as part of the Web Design & Implementation module, addressing web usability, design guidelines and user experience.

The unique and highly regarded Next Generation Management module provides students with the opportunity to develop the competencies required for successful management and leadership careers. It focuses on four key themes: personal and career development; research skills; global and societal awareness; and digital media and communication. Particular emphasis is placed on reflective and critical thinking, collaborating with people, creating and sharing knowledge and dealing with complexity.

Finally, the Practicum, which is completed over the summer months, affords students opportunity to exercise their creative, questioning, analytic, and writing skills in a focused and practical manner. It is intended to expose the student to an analysis of a real-world problem in the ecommerce area, putting into practice the theoretical materials covered in earlier modules.

Dublin City University has forged a reputation as Ireland's University of Enterprise, through its strong, active links with academic, research and industry partners both at home and overseas.

Our solid industry relationships have allowed us to instill an enterprising culture into our postgraduate courses which has resulted in DCU Business School's reputation as being Ireland's most innovative business school.

We provide a unique learning environment where students are encouraged to develop their creativity and skills as innovators.

The quality of our teaching, our small class sizes, our high levels of industry engagement make us stand out, and have been recognized by AACSB, the oldest and most prestigious global accrediting body for business schools.

DCU graduates are highly sought after in the job market, with many going on to pursue management roles in organisations both at home and abroad.

Entry requirements

General Entry Requirements
The minimum entry requirements for the programme are:

A second class honours grade 1 degree in Business, Computing or a related discipline, or an equivalent international qualification


A primary degree in some other discipline, combined with significant professional experience in e-commerce or the ICT sector.

If you have achieved a second class Honours grade 2 Honours degree in one of the above mentioned subjects, you may still obtain a place. This will depend on the availability of places. You may be invited for interview.

If, as is normally the case, demand from qualified applicants exceeds available places, applicants will be ranked for admission purposes on the basis of prior academic performance, professional experience and, where relevant, performance at interview. Candidates who have not received their degree results by the application closing date may receive conditional offers.

International Applications
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.


1 year full-time.

Careers or further progression

Graduates have pursued a variety of careers in the information economy as managers, entrepreneurs, business analysts, e-marketing specialists and e-business technologists. Graduates have found work in the growing multinationals based in Dublin including Google, Facebook, Linkedin and Adroll. Other graduates are working in specialist e-commerce organisations such as Paddy Power. Other students have developed their entrepreneurial talents and have won awards for their work.

Further enquiries

Regina Connolly
t: +353 (01) 7005893

Application date

By 31st July 2018

Enrolment and start dates

Commencement of Programme: September 2018

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