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Public Relations & Strategic Communications

In today's society, organisations need to communicate and manage relationships with a variety of stakeholders; from employees and investors to Government, the media and the general public.

Keeping pace with a fast-moving world, public relations is rapidly evolving through the use of social communication media and technology. This specialist Masters programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.

DCU's MSc in Public Relations has been developed in consultation with the public relations industry in Ireland and with advice of academics in Europe and the United States. It is aimed at students with an undergraduate degree in a related discipline, including, but not limited to, communications, journalism and media studies.

The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.

This is a multipurpose award. A student would register for this programme in order to pursue an interest in public relations and related sectors. Students will acquire the advanced knowledge and skills to seek employment in public relations agencies and to work as independent public relations consultants.

The programme is structured to meet the differing requirements of those wishing to enter the public relations profession and those already working in public relations roles, but who want to enhance their practice with engagement with the latest thinking and research.


To appreciate the strategic importance of public relations in the corporate, political and non-profit sectors.

To develop an understanding and critical reflection about the role and processes of public relations in organisations and society.

To engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work.

To develop practical skills for PR planning and implementation alongside reflective skills and scholarship and understanding of the role and agendas which develop from PR as a strategic discipline.

DCU has been a leader in communication and media education in Ireland for thirty years. DCU lecturers, with extensive practice experience across the sector, have excellent industry links and are active in researching and analysing communications nationally and internationally.

DCU graduates of our Communications and Journalism programmes already occupy leading roles within the Irish and European Public Relations industry.

Entry requirements

General Entry Requirements
Applicants will normally have an honours primary degree or equivalent (H2.2) but appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the University.

As part of your application through the Postgraduate Applications Centre system (PAC) please submit a personal statement (maximum 1,000 words) - tell us why you want to join our 2017/2018 class. You may be asked to attend for an interview or be available for interview by telephone / Skype.

International Applications
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language.


1 year full-time.

Further enquiries

Martin Molony
t: +353 (01) 7005203

Application date

Dates for Submission of Applications 2018
Applications are now open for a September 2017 start.

How to Apply and Closing Dates

Make an Application
EU Applicants: Apply online through the Postgraduate Application Center ( ) by 31st July 2017.

Non EU Applicants: Apply online through the Postgraduate Application Center ( ) by 10th July 2017. Applicants who require a study visa for the purposes of gaining entry into Ireland are advised to apply as early as possible.

When applying for this programme use the PAC code DC674.

Queries on completed applications can be made by email to

Enrolment and start dates

Commencement of Programme: September 2017.

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