In today's society, organisations need to communicate and manage relationships with a variety of stakeholders; from employees and investors to Government, the media and the general public.
Keeping pace with a fast-moving world, public relations is rapidly evolving through the use of social communication media and technology. This specialist Masters programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.
DCU's MSc in Public Relations has been developed in consultation with the public relations industry in Ireland and with advice of academics in Europe and the United States. It is aimed at students with an undergraduate degree in a related discipline, including, but not limited to, communications, journalism and media studies.
The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.
This is a multipurpose award. A student would register for this programme in order to pursue an interest in public relations and related sectors. Students will acquire the advanced knowledge and skills to seek employment in public relations agencies and to work as independent public relations consultants.
The programme is structured to meet the differing requirements of those wishing to enter the public relations profession and those already working in public relations roles, but who want to enhance their practice with engagement with the latest thinking and research.
To appreciate the strategic importance of public relations in the corporate, political and non-profit sectors.
To develop an understanding and critical reflection about the role and processes of public relations in organisations and society.
To engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work.
To develop practical skills for PR planning and implementation alongside reflective skills and scholarship and understanding of the role and agendas which develop from PR as a strategic discipline.
DCU has been a leader in communication and media education in Ireland for thirty years. DCU lecturers, with extensive practice experience across the sector, have excellent industry links and are active in researching and analysing communications nationally and internationally.
DCU graduates of our Communications and Journalism programmes already occupy leading roles within the Irish and European Public Relations industry.