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Management & Marketing for Non-Business Graduates - Conversion Programme

The programme provides the opportunity for graduates in Engineering, Science, IT, Humanities, Law and other non-business disciplines to experience an accelerated business studies programme over two Semesters of part-time studies leading to a Post Graduate Diploma in Management and Marketing. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials. There will be a pathway to Masters level study for students achieving honours level performance.

This programme is delivered over one year. Two semesters are delivered in the academic year and is followed by a largely self-directed learning focus on the Management Project element. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge drawing on their working experience.

Who Should Apply?
CONVERSION PROGRAMME
This programme is aimed at the many graduates from a range of disciplines including Science, Engineering, IT, Arts and Humanities who are already working in business-related arenas and who now would like to gain a business qualification. You will be challenged by a full and rigorous business curriculum and by a peer group of like-minded professionals seeking to develop their business credentials.

Entry requirements

Minimum second class honours bachelor degree (2.2 or higher) third level QQI level 8 qualification, or equivalent, in a non-business discipline

AND

A minimum three years work experience in a Marketing/Business/Leadership role or function within an organisation.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applications will be assessed based on your academic grades and will take into account your work/life experience. Application may also be required to attend for interview for specific programmes.

Duration

1 year part-time (September - September) Tuesday and Thursday evenings (6-10pm)

Timetable / Hours
The programme is delivered two evenings a week, Tuesday and Thursday, from 6-10pm in the College of Business, Aungier Street campus, Dublin 2. Occasional Saturday workshops/seminars.

Careers or further progression

There will be a pathway to Masters level study for students achieving honours level performance.

Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.

Further enquiries

Dr Lesley Murphy
School of Marketing
College of Business
DIT Aungier Street, Dublin 2
T: 01-402 7046
E: Lesley.Murphy@dit.ie

Subjects taught

The programme is divided into two broad areas – core business/management elements and marketing theory and practice.

The modules in Semester One include Marketing Fundamentals, Contemporary Management, Introduction to Finance and Essentials of Economics.

In Semester Two the programme covers Strategic Marketing Management, Consumer Behaviour, Doing Business Globally and Integrated Marketing Communications. In conjunction with these modules a series of seminars are held throughout the academic year.

Comment

This programme is delivered in partnership with the Marketing Institute of Ireland (MII).

Location
DIT Aungier Street (run in conjunction with the Marketing Institute of Ireland - MII)

Qualification Awarded:
Graduates are eligible for the Level 9 award of Postgraduate Diploma in Management & Marketing from the Dublin Institute of Technology.

Assessment method

This programme is offered on a part time basis over one calendar year. It involves two semesters of course work, participation at our Marketing Seminar Series held throughout the year and the completion of a Management Project. The programme requires attendance two evenings a week.

Application date

Closing Date: 30th April 2017

Deadlines:
Please submit your application by 31st July 2015. The scholarship will be awarded to the most suitable candidate as decided by a panel of representatives from DIT and the MII on the basis of submitted documentation and the successful applicant will be notified by 17th August 2015.

*Candidates must be prepared to start the programme in September 2015.

Enrolment and start dates

Course Start Date: September 2017

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