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Digital Marketing & Analytics

Introduction
DIT’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme.

The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies.

This programme is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. While participants will apply their learning throughout the programme, a company-based group project in the final semester will give participants an opportunity to develop and execute an end-to-end Digital Marketing Strategy.

Benefits For Participants and Sponsor Companies:
On completion of this programme graduates will be able to:
•Develop and implement effective strategies in a digital context – e.g. mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…

•Plan, implement, evaluate and report on a substantial digital marketing project

•Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness

•Apply key digital, financial and marketing metrics at each stage of the customer lifecycle

•Understand and segment digital consumers and predict future behaviours

•Leverage consumer interaction and engagement

•Apply KPIs and develop dashboards at campaign and enterprise level

•Add value and digital leadership to their firm.

Entry requirements

2.1 Honours Degree in a business discipline with 2 years’ experience in a marketing role

2.1 Honours Degree in a non-business discipline with 4 years’ experience in a marketing role

*Other applicants will be considered based on their experience, attitude and aptitude

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applicants may also be required to attend for interview.

Duration

Part Time - 16 months.

Timetable / Hours
By utilising an effective mix of delivery methods this programme is delivered in 16 months.

This programme is delivered two evenings per week, Tuesday and Thursday, from 6.30-9.30pm. Semester three will be delivered in the form of a Summer School and there will be occasional Saturday workshops/seminars.

Further enquiries

Programme Director
Etain Kidney
School of Marketing
College of Business
DIT Aungier Street, Dublin 2
T: 01-402 7151
E: etain.kidney@dit.ie

Comment

Location:
Conveniently delivered at DIT’s Aungier St campus in Dublin City Centre.

Qualification Awarded:
The MSc Digital Marketing and Analytics, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association.

Assessment method

A variety of assessment approaches are utilised on this programme to ensure an engaging learning experience.

The MSc Digital Marketing and Analytics, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association.

Application date

Closing Date: 30th April 2017

Enrolment and start dates

Start Date: September 2017

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