This programme is dedicated to giving students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are the forefront of Advertising and Digital Communications theory and practice theory. Students will be provided with an overview of the Irish Advertising Industry and will gain a deep understanding of the operations of a communications agency, both internally and in its business environment. Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.
One of the key outcomes of this programme is that it gives the students the opportunity to showcase their potential as successful advertising practitioners to the invited industry based guests. The student will gain an up-to-date knowledge and understanding of the advertising business with a developed awareness of the emerging business environment, social responsibilities and the need for adaption and change in the advertising area.
Who Should Apply?
This programme is delivered over two semesters. Both semesters are taught with a strong emphasis on a self directed learning. Delivery methods involve lectures from a unique mix of key industry practitioners and DIT academic staff.
The programme is divided into two streams creative and executive, although both streams are integrated for certain core modules.