Institution / Dublin Institute of Technology
City scape

Digital Marketing


The key differentials for this full-time MSc Digital Marketing course are:

- Paid work placement in Digital Marketing

- Unique course content on SMAC (Social, Mobile, Analytics & Cloud)

- DIT's applied learning approach, ensuring you are ready for a career in Digital Marketing

DIT’s School of Marketing has developed a new and innovative programme for business graduates who wish to specialise in the area of digital marketing.

The MSc Digital Marketing is designed to build participants expertise in three key areas: strategy, analytics, and technology. Graduates working in marketing and business are learning on the job how to ‘do digital’, this programme will build knowledge, competency and skills that will allow graduates to enter the workforce prepared for digital marketing practice.

Despite the recent reinvigoration of curricula in the area of digital marketing there is still a gap in the market for employers seeking out graduates with extensive grounding in enabling technologies. The Masters in Digital Marketing addresses that need. The work-placement aspect of this exciting new programme allows the participants to build their experience of the digital marketing work environment.

This programme is delivered by leading marketing academics, with a wide range of industry engagement – from working with real-client projects to having industry guest speakers in the class room. For further information please view our online brochure: MSc in Digital Marketing Brochure.

Benefits For Participants

On completion of this programme graduates will be able to:
•Develop digital marketing strategy informed by the literature and practice from the forefront of the field.
•Critically reflect on current problems, new insights and future trends in the field of digital marketing.
•Show comprehensive understanding of the legal, ethical and social frameworks relevant to the field of digital marketing.
•Demonstrate the ability to research, critique and evaluate a specific element of digital marketing activity through the presentation of a research dissertation.
•Demonstrate critical application of digital marketing techniques, platforms and tools, including novel and emerging techniques.
•Interrogate marketing, analytics, technology, and communications strategy.
•Negotiate and plan for digital marketing research, campaigns, and projects in a variety of unpredictable and ill-defined contexts.

Entry requirements

Applicants should have a minimum 2.1 honours business degree.

*Other applicants will be considered based on their experience, attitude and aptitude.

English Requirement: IELTS score of 6.5 with nothing less than 6 in each component part.

Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applicants may also be required to attend for interview.


1 Year Full Time

Timetable / Hours

Participants will take 4 modules in semester one, 3 modules in semester 2, and undertake 2 self-pace modules over the duration of the programme. The expected schedule of contact hours will be approximately 15 hours per week. The work-placement aspect of this programme takes place for 6 weeks in semester 2.

Careers or further progression

Career Opportunities

Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging. The local marketing and media industry will be excited to meet our graduates, uniquely skilled in social, mobile, analytics and cloud technology. Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more.

The work placement element of the course provides participants with experience relevant to their interests in the field. The dissertation piece is completed in an area that the participant is interested and wishes to build further expertise in. This will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.

Further enquiries

For further information

Programme Director

Etain Kidney
School of Marketing
College of Business
DIT Aungier Street, Dublin 2
T: 01-402 7151


Etain Kidney

T: 01-402 7151




The MSc Digital Marketing, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association.

Assessment method


A variety of assessment approaches are utilised on this programme to ensure an engaging learning experience.

Remember to mention gradireland when contacting institutions!