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Institution / Dun Laoghaire Inst of Art Design Technology /
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Digital Start-Up

Gain the skills and insights to get your ideas and your business up and running online.

What is it?
This Certificate course is designed for those who want to get an existing business or business idea online successfully. Designed to meet the demands for high tech business leaders, it teaches the skills necessary to build a website that tells your business story; establish social media marketing channels; and analyse data to improve your business. Course content has been carefully chosen to support any new product or service-led business.

What will I do?
This practical course shows how to use a variety of online tools to develop an online presence. Students design and execute a customised online and web marketing strategy and develop an electronic portfolio to showcase the work. It teaches the skills needed to critically evaluate the behaviours of online consumers; evaluate a variety of online business models; and analyse the data associated with an online business.

Entry requirements

Minimum Entry Requirements
• Undergraduate qualification of 2nd Class Honours or higher at Honours Degree level.
• Applicants may be considered provided they can demonstrate Honours Degree equivalence, which can be verified through the RPL (recognition of prior learning) process.
• Shortlisted applicants may be called for interview.

Duration

1 year part-time (1 afternoon/ evening per week) 30 credit special purpose award

Number of credits

30 credit special purpose award

Careers or further progression

Future careers
This course opens up a range of opportunities to start your own business and work in digital marketing, digital strategy and e-commerce.

Further enquiries

Dr. Therese Moylan
Phone: +353 1 239 4623
Email: therese.moylan@iadt.ie

Subjects taught

What will I study?
• Digital Story-telling
• The Online Consumer
• Social Marketing Strategy
• Online Data Management

Application date

Application Date: 5 May 2017, 4pm. Second round 23 August 2017, 4pm where places are available.

Course fee

Fees €2,500 (in 2016/2017)

Remember to mention gradireland when contacting institutions!