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Entrepreneurship & Marketing

The overall aim of the MBS is to produce independent minded, self reliant graduates with the theory, practice and research capability for employment as managers in both specialist and non-specialist roles across a broad range of industry sectors.

The aim of the Master of Business Studies taught programme is to produce graduates with the theory, practice and research capability for employment as managers in a broad range of industry sectors, with a specific specialism in the areas of Entrepreneurship and Marketing. Graduates should also be capable of pursuing further studies to Ph.D. level.

Entry requirements

Applicants must have a recognised honours degree, normally a 2:2 or higher, in business, marketing, entrepreneurship, accounting or related discipline.

Duration

This programme is available on a one year full-time basis (attending 2 days per week), or a two-year part-time basis (attending 1 day per week). The period of structured tuition is September to May (2 semesters), with the dissertation submitted in August. Examinations will take place in January and May.

Further enquiries

Maeve Mc Ardle
Lecturer in Business Studies, MBS Programme Director, Visiting Professor Heilbronn University
Department of Management and Financial Studies
maeve.mcardle@dkit.ie
+353-0429370200

Subjects taught

Semester 1:
• Induction Workshop
• Business Strategy*
• Entrepreneurship & Economic Development
• Systematic Innovation & Intrapreneurship
• Strategic Brand Management
• New Venture Finance
• Research Methods

Semester 2:
• Dissertation**
• Change Management
• Entrepreneurship Theory & Practice
• Marketing for New Product Development
• Applied SME Strategic Business Management

*A week-long intensive module, jointly run in conjunction with Heilbronn University, Germany.

**Dissertation: Students will be required to complete a research-based dissertation of around 20,000 words.

Application date

You should apply directly to the Lifelong Learning Centre, Dundalk I.T. on an MBS application form (See Further Information). While all eligible students may apply, places are limited, and firm offers will be made on the basis of academic results plus an interview.

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