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Business & Marketing

About this Programme
The Higher Diploma in Business & Marketing will facilitate the development of students’ interpersonal and intellectual capabilities. It will provide learners with an understanding of business as a multidisciplinary and open-ended entity. It will support learners to fulfil their potential and make a significant contribution to businesses operating in the ever-changing competitive environment.

Students will gain an in-depth understanding of the theories, concepts and methods pertaining to the field of business and/or the particular sub-field of business, for example:

• Management and Organisation
• Business and the Economic Environment
• Information and Communication Systems

Students will also gain an appreciation of the interrelationships between business functions and processes.

Entry requirements

Applicants with a Business Level 7 award, or a Level 8 award in another discipline, or equivalent, are eligible to apply for this course. Applicants matching the entry requirements will be interviewed and places will be allocated on the basis of academic qualification, relevant work experience and motivation to complete the programme. Experiential learning will be assessed under the Institute’s Recognised Prior Learning (RPL) process.

Duration

1 year full-time.

Subjects taught

Semester 1:

Mandatory:
• Digital Marketing
• International Business
• New Venture Development
• Financial Management

Electives:
• Consumer Psychology
• Erasmus English 1

Semester 2:

Mandatory:
• Strategic Management
• Organisation Behaviour in an Intercultural Context
• Doing Business in Emerging Markets
• Management Accounting

Electives:
• Business Ethics
• Erasmus English 2

Note These are subject to change and are for indicative purposes only.

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