This special purpose award is aimed at enhancing learners understanding of innovation and new product development in practice. It comprises two modules Systematic Innovation and Intrapreneurship and New Product Development for Global Markets.
The programme will enable learners to develop strategies to foster innovation within their organisations by learning how to structure and develop a culture of innovation. Students will learn how to take a systematic approach to the development of innovation based on the latest methodologies and current thinking. Learners will explore opportunities for new product development, evaluate systematic methods to screen new ideas, assess their market potential and evaluate the various strategies for introducing new products to the marketplace.