1. Introduction to Management
Defining management, innovation in management, management skills, management and achievement, management roles, types of organisations, management and the workplace, the four management functions (planning, organising, leading, controlling).
2. The Evolution of Management Thinking
Management perspectives, historical trends, innovative management thinking, the learning organisation, management challenges, the environment and corporate culture, the organisation-environmental relationship.
3. Introduction to Information Systems
Introduction to information systems, business landscape, contemporary approaches to information systems, impact of information systems on organisations and the management decision process, models of decision making, electronic business, ethics in an information society, management reporting systems.
4. Organisational Analysis
Modern organisations, frameworks for organisational analysis, analysis of structures, organisational cultures, gender and identity, new directions in organisation theory and analysis.
5. Strategic Management
Defining strategic management, organisational direction, purpose of strategy, generating and selecting strategic options, the strategy management process, strategic formulation and implementation, constructing the strategy plan, macro and micro-environmental analysis. analysing internal resources and capabilities, organising design and strategy.
6. The Strategic Manager
Defining the strategic manager, thinking and acting strategically, the strategic plan, effective strategic processes, ideas, tools and techniques, operational responsibilities, change management, culture change, the business plan, analysing the current reality, formulating, evaluating and implementing strategy.
7. Qualitative & Quantitative Management Research
Methods and techniques, research design, data collection, data handling techniques, methods of analysis, research reports, analysis of variance, diagnostics and model development, introduction to Management Science modelling.
8. Financial Management
Introduction to financial management, principles of financial management, mechanisms for financial planning, financial management tools and concepts, financial decision making, techniques of financial appraisal, company performance, needs of stakeholders, sources of finance.
9. Accounting for Performance
Managerial accounting, budgetary planning and forecasting methods, interpreting budget outcomes, cost-structure analysis and profit calculation. Making decisions on pricing, cost control, cost reduction, analysing financial viability.
10. Managerial Decision Making
Types of decisions and problems, decision making models, development of alternatives, engaging in debate.
11. Managing Human Resources
Human resources, the changing nature of careers, developing an effective workplace, selection process, appraisal, globalization, cultural competence, managing diversity, flexibility, uncertainty and change, review and reflection.
12. Managerial Economics
Economics as a theory of organisation, demand and supply and equilibrium, consumers and markets, strategic interaction and dynamic competition, uncertainty in behaviour and markets, information and efficiency.
13. Managing Change
Processes for change, creativity and improvement, managing adaptive organisations, managing diversity, impact of change on people, innovation and the changing workplace, new products and technologies, exploration and entrepreneurship, changing people and culture, implementing change.
14. Dynamics of Behaviour in Organisations
Human behaviour, personality and individual differences, work motivation, decision making, rewards systems, leadership, groups and group processes, design of work, organisational culture and creativity.
15. Motivating Employers
The concept of motivation, foundations of motivation, motivating others, reinforcement, job design for motivation, empowering people, giving meaning to work.
16. Effective Performance in the Workplace
Company organisational culture and structures, building an effective workforce recruitment, team selection, appointment and termination, training and appraisal, motivational strategies, competition in the workplace. Wage and salary administration, job restructuring.
The nature of leadership, leadership versus management, leadership traits, matching leadership style with situation, power and influence, leading change, building a network, managing team conflict. Mentoring (setting goals, measuring progress, taking action).
Communication and the managers role, types of communication, building communication networks, communication and the different stakeholders, managing organisational communication, internal and external communication.
19. Risk Management
Defining risk management, categories of risk (internal and external risks), identifying the project risks, risk analysis and assessment, qualitative analysis (fishbone diagram, classification matrices), quantitative analysis, introduction to risk planning. The risk register output to risk identification, avoiding risk, reducing risk (mitigate), contingency plans, risk acceptance, risk monitoring, insurance, planning for a crisis.
20. Introduction to Marketing
The Basic Principles of Marketing, Changes in the Marketplace, Case Study
21. Market Planning and Strategy
Fundamentals of Marketing Planning, Marketing Strategy
22. Marketing Analysis
The Marketing Environment, Market Research and Information Systems, Consumer Behaviour, Business Buyer Behaviour
23. Marketing Segmentation
Principles of Market Segmentation, Targeting
24. Marketing Mix
Marketing Mix Place, Pricing Strategy, Products and Brands, Services Marketing, Advertising, Personal Selling and Sales Management , Direct Marketing, Sales Promotion, Online Marketing, Retailers and Wholesalers, Further Considerations
25. Marketing Ethics and CSR
Sustainable Marketing, Social and Ethical Issues in Green Marketing
26. Marketing Implementation
Strategy Change and Barriers to Implementation, Resistance Tactics and Implementation
27. Setting Up and Marketing Your Own Consultancy
The Business Plan, The Marketing Strategy, Legalities, Setting Up, Promotional Tools, Competitors