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Digital Marketing & Social Media with Online PR Google AdWords SEO & E-Commerce

We are living in the era of the digital revolution – the perfect time to be a successful digital marketing professional! Business growth, bigger budgets, increased salaries and more career choice are just some of the benefits that you can look forward to. Digital marketing opportunities are rapidly expanding, but you need to grow your skills to compete and get to the top.

If you want to be successful in the fast-growing digital marketing job market, our Postgraduate Diploma in Digital Marketing course could be your winning ticket. Developed by highly successful industry professionals, this practical skills digital marketing course features real-life digital marketing briefs from real companies, case studies and interactive subject expert support. These practical elements mean that students gain real-life experiences to prepare them for a thriving career in digital marketing.

Benefiting from over 30 years' experience, Fitzwilliam Institute's Online Postgraduate Diploma in Digital Marketing course features:

Comprehensive modules covering all aspects of digital marketing: Digital Marketing Strategy & Planning, Content Creation, Link Building, Search Engine Optimisation, Keyword Generation, Email Marketing, Affiliate Marketing, Google AdWords and Pay per Click Advertising and many more. Additional modules on Online Public Relations and E-commerce are also included in this fast-paced practical course.

Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of Fitzwilliam Institute's digital marketing course experts are top industry professionals with many years of successful experience. Upon completion of this online digital marketing course all of our students are industry-ready.

Real life digital marketing briefs. Fitzwilliam Institute's Postgraduate Diploma in Digital Marketing empowers participants with practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable digital marketing toolkits and prepare real life briefs, enabling you to develop your work portfolio. The course projects are aimed at providing you with the confidence and ability to take on and create digital marketing strategies and proposals for any organisation.

Flexible online learning. Fitzwilliam Institute's Postgraduate Diploma in Digital Marketing course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

Digital Marketing Jobs, Networking and Volunteer Opportunities. Benefiting from over 30 years of industry experience, we are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute's digital marketing students and alumni. Fitzwilliam Institute's website features a comprehensive jobs and volunteer opportunities section.


Duration: You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

Further enquiries

Tel: 01 283 4579

Subjects taught

• Introduction to Digital Marketing
• About Digital Marketing; How the internet works;
• Digital Marketing Communications
• Segmentation & Targeting
• Strategy & Planning
• Developing a Core Search Engine Optimisation Strategy
• Content marketing
• Website Analytics
• Google Analytics
• Writing for the Web
• Social Media
• Interactive Tools & Data Collection
• Email/Direct Marketing
• Mobile Marketing
• Affiliate Marketing
• Traditional Marketing
• Sales Promotion
• Traditional Advertising Essentials
• Online Media Buying
• Public Relations
• Online PR / Writing for the Web
• E-Commerce
• Web Site Architecture, Design & Usability
• Setting Up and Marketing Your Own Digital Marketing Consultancy
• Presentation Skills


On successful completion of this course you will receive a Postgraduate level qualification that is certified and awarded by the ICM (Institute of Commercial Management).

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.

Application date

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Course fee

Course Fees: 1995.00 EUR

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment and start dates

Next start date: 22nd June 2018.

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