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Business

Studying business allows you to develop a broad understanding of business organisations and provides you with subject-specific knowledge in areas such as markets, customers, finance, operations, communications, information technology and business policy and strategy.

Developed by skilled and experienced business professionals, this online Postgraduate Diploma in Business features case studies and real life business briefs, to hone industry's best skills and practice. Our practical skills approach model provides you with hands-on experience from key business industry figures. By the time you have completed this course you will have a broad base of practical skills that will enable you to be an effective, productive business manager.

Course Features
Benefiting from over 30 years' practical skills training experience, Fitzwilliam Institute's Online Postgraduate Diploma in Business course features:
• Comprehensive modules covering all aspects of business: Introduction to Business, Strategic Management, Operations Management, Marketing, Financial Accounting, Macroeconomics, Leadership and Communication in the Workplace, Effective Performance in the Workplace, Employee Relations and the Law, Business Ethics, and many more.

• Interactive course expert support, advice and guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of our business course experts are top industry professionals with many years of successful business experience across a broad range of industries. This course contains the core and vital industry key skillset and, on completion, all of our students are industry-ready.

• Real life business briefs. Fitzwilliam Institute's Postgraduate Diploma in Business offers practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable toolkits and prepare real life business briefs, which will enable you to develop your work portfolio.

• Flexible online learning. Fitzwilliam Institute's Postgraduate Diploma in Business course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

• Jobs, Networking and Volunteer Opportunities. Benefiting from many years of industry experience, Fitzwilliam Institute are extremely well placed within the industry. Employers are always looking for Fitzwilliam Institute's students and alumni. Our website features a comprehensive jobs and volunteer opportunities section.

Entry requirements

Criteria for eligibility must be met in full prior to commencing the programme. For successful enrollment on the Postgraduate Diploma course, the minimum entry requirement is a prior Degree level qualification.

Duration

You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.

Further enquiries

Tel: 01 283 4579
Email: info@fitzwilliaminstitutegroup.ie

Subjects taught

Introduction to Business Management
The nature of business; Business plans and start-ups; Legalities – sole traders and partnerships; Limited companies, non-profit organisations, public sector organisations;

Strategic Management
Vision and mission; Objectives; Planning and strategy; Contingency planning, implementation, change control;

Operations Management
Production methods, cost, revenue and break-even analysis; Quality assurance; Production planning; Project management;

The External Environment
The nature of business; Economic systems; Structure of the industry; Sources of finance; Share capital, stock exchange, institutions providing finance;

Marketing
Marketing concepts; Market research: Market segmentation, positioning and targeting; New product development and the product life cycle; Brand awareness; The Marketing Mix (product, price, place, promotion); Competitor analysis; Marketing strategies; E-commerce;

Doing Business on the Internet
The Benefits of Digital Marketing; Doing Business on the Internet; Online Marketing Planning; Key Concepts in Internet Technology; Online Market Research;

Doing Business on a Global Scale
International management; Globalisation and multinational companies; Exportation; International marketing;

Mathematics and Statistics for Business
Financial Mathematics; Calculus and Profit Maximisation; Descriptive Statistics; Measure of Association; Probability; Statistical Inference;

Financial Accounting
Introduction to financial accounting; Users of financial information; Key accounting models; Terminology; Need for financial statements; The balance sheet; Balance sheet layouts, ratio and the balance sheet; Income statement and layout; Ratios, revenues and trade receivables; Owners equity; Cash flow measurement and documentation; Inventories and cost of sales; Tangible and intangible assets; Liabilities; Financial statements and recording transactions; Preparing financial statements; Analysing and interpreting financial statements; Analysis tools; Auditing;

Macroeconomics
Introduction to macroeconomics; Understanding macroeconomics; Principles of economics; How the market works; Gross domestic product; International trade; Open economy; Labour market; Income, expenditure and the circular flow; The consumer price index; Cost of taxation, employment, cost of living; The Philips Curve; National income, supply and demand for goods and services; Money and inflation; the Quantity theory of money; Interest rates; Social costs of inflation; Hyperinflation; Exchange rates; Economic fluctuations; Economic growth; Economy in the long run; Accumulation of capital; Population growth; Policies to promote growth; The Solow model; The business cycle; Aggregate demand and supply; The IS-LM model; The money market; How fiscal and monetary policies shift the LM curve; Floating and fixed exchange rates; The Mundell-Fleming model; Policy debates; Investment; Government policies;

Microeconomics
Introduction to microeconomics; Trade, trade-offs and government policy; Production and supply; Elasticities; Individual choice in supply and demand; Production and cost analysis; Competitive markets; Oligopoly and monopolistic competition and strategic pricing; Uncertainty;

Business Administration
Objectives; The office – planning and organisation; Equipping the office; The future of office administration;

Business Information Systems
Human aspects of computer interaction; Security, data protection and auditing; Electronic Data Interchange;

Leadership and Communication in the Workplace
Effective communication skills; Leadership styles; Information gathering and interpretation; Problem solving; Decision making; Workforce planning; Conflict resolution; Time management; Delegation;

Effective Performance in the Workplace
Company organisational culture and structures; Building an effective workforce – recruitment, team selection; Appointment and termination; Training and appraisal; Motivational strategies; Competition in the workplace; Wage and salary administration; Job restructuring;

Employee Relations and the Law
Human resources management; Employee representation; Industrial democracy including bargaining, consultation and participation; Industrial relations - action and disputes; Government policy (including EU and other industrial blocs); Consumer protection, workforce protection, equal opportunities legislation, pressure groups; Taxation;

Business Ethics
Business ethics; Business and the environment; Corporate social responsibility; Commercial Law; Company Law; Contract Law; Employment Law; Law of Tort;

Entrepreneurial Skills
Innovation, research and new product development;

Spreadsheets
Introduction to spreadsheets; Step by step instructions on using the features, functions and applications for spreadsheets; Customizing the spreadsheet software; Installing the spreadsheet software; Security; Platforms; Operating system compatibility;

Setting Up & Marketing Your Own Consultancy
The Business Plan; Legalities; Setting Up; The Marketing Strategy; Knowing Your Competitors; Promotional Tools;

Presentation Skills
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact; Presentation Aids; Management of locations and audiences; Presentation structure;

Comment

On successful completion of this course you will receive a Postgraduate level qualification that is certified and awarded by the ICM (Institute of Commercial Management).

Application date

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Course fee

€1,995. To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment and start dates

Please contact Fitzwilliam Institute for next available start date.

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