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Digital Media & Marketing

Pending Institute Validation

Post Graduate Certificate in Digital Media and Marketing (Springboard SPA) (LEVEL 9)

Programme Description
The aim of the Post Graduate Certificate in Digital Media and Marketing is to develop participants' ability to use digital media as part of a marketing strategy aimed at reaching overall business goals. The target market is existing employees and managers in organisations, which need to expand their use of new digital media technologies in order to improve business performance. As well as enhancing participants' understanding of the potential strategic use of digital media, the course also aims to bolster participants' ability to implement digital media initiatives, by developing their practical digital skills and their strategic marketing skills and knowledge.

Learning Outcomes
Upon completion of this programme, participants will be able to:

1. Conduct a comprehensive analysis of the marketing needs of an
organisation considering strategic business objectives and
competitive market forces.

2. Employ analytical tools and digital methodologies to identify and implement strategies for online optimisation.

3. Conduct a systematic review of web communication strategy
effectiveness and optimisation for an organisation.

4. Develop an organisational marketing strategy incorporating the most current digital media marketing instruments.

Entry requirements

Students will have to meet the entry requirements as indicated in GMIT's Academic Code of Practice No. 4 (Access, Transfer and Progression), at any given time.

Applicants must have an undergraduate degree or equivalent professional qualification. Recognition of Prior Learning (RPL) can be used as a means to gain entry to the programme, or gain exemptions in accordance with Code of Practice No. 6 (Policy and Procedures for the Recognition of Prior Learning). Prior learning can be certified or experiential, and will be assessed in accordance with the code.

Duration

2 days/month plus 16 hours per week online student engagement (provisional)

Time: timetable to be advised – Semester II

Number of credits

30

Application date

How to Apply
Application for this programme is made direct via Springboard (www.Springboardcourses.ie) before 30th November 2018. The programme will be delivered on the Mayo Campus of GMIT.

Course fee

Full Course Fee: €3,000

Fee:
Free to Unemployed recipients (e.g. job-seekers, carers, oneparent families, etc.) – please see http://springboardcourses.ie/eligibility for full list For employed participants on courses of NFQ Level 7, 8 or 9, 90% of the course fee is paid by the HEA. Participants will be liable for the remaining 10% fee. Fees will be due once a place has been accepted.

Fee:
Free to Unemployed recipients (e.g. job-seekers, carers, oneparent families, etc.) – please see http://springboardcourses.ie/eligibility for full list

For employed participants on courses of NFQ Level 7, 8 or 9, 90% of the course fee is paid by the HEA. Participants will be liable for the remaining 10% fee. Fees will be due once a place has been accepted.

Details of course fees can be found with the course description in this prospectus or online. The fees indicated include examinations and internal assessments but do not include class materials unless otherwise indicated in the course details. Registration fees for professional bodies etc. are payable separately. An instalment plan, which is designed to give students the flexibility in paying their fees, will be offered.

Providing a place is still available on the course, your fee will be accepted and receipted in writing. In all cases, fees must be paid in full by second week of class.

Fee Payment
Once an application and fee is processed, a written receipt will be posted to the applicant using the postal correspondence address provided on the application form. Students are advised to keep this in a safe place and bring it with them on the first night of classes. For security reasons, the preferred methods of payment are credit or debit card, cheque, postal order or bank draft.

Credit or Debit Card
Payment can be made using credit or debit card details over the telephone or by post. For security reasons, please do not email credit or debit card details.

Cash – Not Accepted
In line with Institute policy, the Lifelong Learning Office can no longer accept cash.

Invoice
Where the course fees are being paid for by an employer, the student should complete an application form and attach a letter of approval from the employer on company headed paper. Instead of a letter the employer may email the Life Long Learning office (attn.: Bridie Coleman) confirming their intention to pay the course fee to LLLMayo@gmit.ie.

Refund Policy
Cancelled courses
For a course to commence, a minimum number of student enrolments are required. If this number is not reached, the course is cancelled. When this occurs a full fee refund will be processed automatically and confirmation supplied by phone/email or web text.

Course Withdrawals
Accredited Programmes: If a student starts a programme and later decides to withdraw, a refund will be given in accordance with the GMIT Academic Regulations. A full refund is given up to 31 October, 2018. A partial refund is given up to 31 January, 2019. After these dates no refunds are given.

Single accredited module/course
If a student starts a course and later decides to withdraw, a full refund will be given if a request in writing (or email) is received by the Lifelong Learning office within 10 days from the start of the course. A 75% refund is given if requested up to three weeks from the start of the course, after this time refunds are not available.

Enrolment and start dates

Start Date: January 2019

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