Overview
Pioneering programme provides students with a wealth of knowledge in international business and brand management.
Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
Why Study Global Brand Management at Griffith College.
Our MSc in Global Brand Management programme is available on either a full or part-time basis over a 1 or 2.5 year period respectively and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.
Students will gain knowledge and understanding of key areas of international business management.
Students will apply learning to real and complex problems experienced by global brands and use their knowledge to find creative solutions.
Visiting Global Brand Teams devise and monitor real-life practical assignments enabling students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field.
Students have the opportunity to further their studies by enrolling on our MBA in International Business.
A highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.
Course Details
The global branding specialisation within the MSc, offers students a dynamic and practical course that is highly industry focused. Throughout, students will consider many case studies of global brand expansion and examine best practice methods by studying global brand successes and fails.
Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
Workshops will focus on skills of the global brand manager including storyboarding, content production, developing global brand name, logos and positioning, selecting markets, storytelling and marketing channels and measuring the effectiveness of those channels. An emphasis is placed on understanding global branding best practice through critical evaluation of cases and companies. A combination of the critical analytical approach together with a practical skill-based workshop approach will provide learners with a 360 understanding of global branding in today's changing digital landscape.
Upon successful completion of the taught modules, students complete a dissertation with a credit volume of 30 ECTS.
Comment
Validated by QQI.
NFQ Level 9.
Campus: Dublin Main Campus.