Griffith College Dublin

Global Brand Management

Overview
Pioneering programme provides students with a wealth of knowledge in international business and brand management.

Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.

Why Study Global Brand Management at Griffith College.
Our MSc in Global Brand Management programme is available on either a full or part-time basis over a 1 or 2.5 year period respectively and is focused on developing students' understanding, insights and skills to enable them to become an invaluable resource to global brands in a dynamic and rapidly changing world.

Students will gain knowledge and understanding of key areas of international business management.

Students will apply learning to real and complex problems experienced by global brands and use their knowledge to find creative solutions.

Visiting Global Brand Teams devise and monitor real-life practical assignments enabling students to prove themselves on global assignments and gain the confidence, skill and experience to further their personal and professional development in this field.

Students have the opportunity to further their studies by enrolling on our MBA in International Business.

A highly practical learning approach taught by a Graduate Business School lecturing team with outstanding industry experience.

Course Details
The global branding specialisation within the MSc, offers students a dynamic and practical course that is highly industry focused. Throughout, students will consider many case studies of global brand expansion and examine best practice methods by studying global brand successes and fails.

Workshops will focus on skills of the global brand manager including storyboarding, content production, developing global brand name, logos and positioning, selecting markets, storytelling and marketing channels and measuring the effectiveness of those channels. An emphasis is placed on understanding global branding best practice through critical evaluation of cases and companies. A combination of the critical analytical approach together with a practical skill-based workshop approach will provide learners with a 360 understanding of global branding in today's changing digital landscape.

Upon successful completion of the taught modules, students complete a dissertation with a credit volume of 30 ECTS.

Entry requirements

Applicants must normally hold an approved honours degree, to at least H22 level, in a marketing or business related discipline, or equivalent qualification from an approved tertiary/or professional institution. Non-business graduates or candidates with substantial work experience may apply but will be subject to interview. Students who are not native English speakers will be required to provide proof of English language proficiency. A minimum score of IELTS 6.5 is required. Applicants without proof of English proficiency are entitled to take a free English language entry test on campus.

Academic Achievement
Applicants must normally hold an approved honours degree in a business and/or global brand management related discipline or equivalent qualification from an approved tertiary or professional institution. Students with or without relevant business management experience are welcome to apply.

English Language Proficiency
All applicants for whom English is not their native language must provide proof of English language proficiency to a standard of at least 6.5 in IELTS, 575 TOEFL or equivalent.

Accreditation of Prior Learning and Prior Experience (APL/APEL)
The Graduate Business School welcomes applications from those with prior academic and/or professional learning experience which may be relevant to the MSc in Global Brand Management programme. Applicants who wish for their prior academic and/or professional learning experience to be considered are requested to indicate this at the time of application and we will be happy to examine all of the relevant documentation accordingly.

Duration

1 year full-time.

Careers or further progression

Academic Progression
On completion of the Level 9 MSc in Global Brand Management students may progress onto a range of Level 10 Doctoral programmes on the National Qualifications Framework. The Postgraduate QQI validation means that your qualification is recognised not only in Ireland and Europe but throughout the world.

Career Progression
Through the MSc in Global Brand Management, you will have gained valuable professional experience, built a strong foundation of communication and presentation skills, and covered a diverse range of topics. There are a wide range of career options for our graduates including:

Brand Advertising Manager
Sales and Marketing Executive
HR Manager
Market Research Manager
Business Development Executive
Business Analyst
Product Manager
Operations Manager
Market Research Analyst
Employer Brand Communications Manager

Further enquiries

Dublin - Main Campus
+353 1 415 0400
admissions@griffith.ie

Subjects taught

Core Modules
Managerial Finance
International Strategy
Research Methods
Strategic Human Resource Management
Global Marketing
Leadership and Management Development

Global Brand Management Modules
Interactive Storytelling
Understanding Local and Global
Global Marketing Methods and Mindsets
eMarketing Metrics