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International Business - Global Brand Management

About the course
The MSc has three stages. The three stages, which accumulate towards the final award, are:

STAGE 1
Taught modules:
– Management Accounting and Control
– International Marketing Management
– Globalisation and Corporate Responsibility
– Global Marketing Methods and Mindsets
– Archetypes of Culture
– Analysing Story and Myth

STAGE 2
PG DIPLOMA IN GLOBAL BRAND MANAGEMENT
Taught modules:
– Strategic Human Resource Management
– International Strategy
– eMarketing and Marketing Metrics
– Business Research Methods*
– Global Marketing Practice: Understanding the Local
– Global Marketing Practice: Understanding the Global

* over two semesters

STAGE 3
– MSc Dissertation in International Business - Global Brand Management
– Plus one taught module - Transmedia Storytelling

Entry requirements

Candidates for this programme should hold a Primary Honours Degree in a business related discipline or a postgraduate related qualification. Non business graduates or candidates with substantial work experience may apply but will be subject to interview.

Duration

3 stages.

Careers or further progression

MBA Progression Option
On completion of the MSc in Global Brand Management, students may choose to enrol on the MBA in International Business. The graduates may, normally within a two year period, submit, with mentor supervision, two reports based on experiential learning in the workplace. The successful completion of these reports enables them to replace their MSc qualification with an MBA.

Further enquiries

For Further Information
Please contact the Admissions Office
t: +353 1 415 0415
e: admissions@gcd.ie

Comment

Validated by QQI.

Enrolment and start dates

Application can be made directly to the GCD Admissions Office or via the website www.griffith.ie/apply

Applications for all direct entry programmes (undergraduate, postgraduate, part-time/evening time) must be made on the website www.griffith.ie/apply and relevant* supporting documentation can be emailed to admissions@griffith.ie or posted to:

The Admissions Office,
Griffith College Dublin,
South Circular Road,
Dublin 8.

*All applications for direct entry to undergraduate programmes should include a copy of official Leaving Certificate results with the exception of mature applicants (who must supply evidence of date of birth).

Remember to mention gradireland when contacting institutions!